The Official Blog of truDigital Signage

Digital Signage Blog


Using Digital Signage For Better Retail Sales

Using Digital Signage For Better Retail Sales

Every now and then, retailers are faced with very intense competition- both with one another and other online counterparts. In addition, it becomes somewhat difficult to reach distracted customers who prefer looking up deals on their smartphones to concentrating on advertisements. Now, the question is, how can retailers stand above others? In other words, what purpose does digital signage serve in ensuring and improving a satisfactory customer delivery as well as enhancing the bottom line?

The Right Experience

Getting customers off their phones is difficult if not impossible, especially in this new tech-age. Therefore, as a retailer, you should not even attempt such. Instead, you should focus on how to help them “experience” a particular product and in turn, understand its features in totality. Trying to divert the attention of your consumers might be an effort in futility because the sole reason a consumer would visit your store is to see and experience products in person- by touching, checking and engaging with the product as much as they can. It is better to concentrate on delivery of best customer experience while they are in your store. With digital signage, customers can be assisted with having a feel of what it really is like to use the product and their entire attention can only be captured when there is enough and detailed information about the product. They are left with no choice than to check their phones when this information is missing.

Boosting Sales

Be it in the short or long run, every end user of a product wants to understand how they can improve their sales with a certain technology. Digital signage provided by truDigital delivers effectively on both accounts (long run and short run), thanks to proper implementation. On the short run account, customers can be directly influenced through promotional materials that are attention-grabbing and can reach out to their hearts at the very moment. Also, digital signage offers retailers a platform to change their messages on the go, as opposed to the experience with static banners. In addition, some creativity can be birthed by the integration of the customer data and analytics that are content-enhancing by the end users.

Meanwhile, digital signage plays an even similar role in the long run through greater marketing strategy of brand equity, awareness, and loyalty among others.

Concentrate On Your Feedback

This is one crucial way guaranteed for experiencing better sales as a retailer. Being a dynamic communication tool, digital signage can only be considered absolutely effective when you allow for the internal and external flow of communication between customers and employees. You can conduct surveys to ascertain the stance of the effectiveness of the communication process, and in turn, you will be able to see if your customers heard about your display from some promotion. Whichever way, just remember that your digital signage would not communicate effectively when you are not doing enough yourself, so be sure to be engaged in the process and enjoy connecting with your customers.

Marketing Manager @trudigital