Digital Signage Blog
Tuffy Tire & Auto Service Centers Enhance Customer Service Experience with Digital Menu Boards
SALT LAKE CITY, UTAH—June 18, 2013—Tuffy Tire and Auto Service announces the successful launch of AutoNetTV Digital Menu Boards in their locations.
As part of a campaign to provide its customers with a best-in-class in-store experience, Tuffy locations nationwide are being renovated with a fresh new color scheme, free WI-FI, leather seating and unique customer takeaways. Central to the experience is AutoNetTV’s state-of-the-art Digital Menu Board.
The AutoNetTV Digital Menu Board is customized with Tuffy’s new corporate look. Franchisees select content to be displayed in their individual location from AutoNetTV’s extensive library of cutting-edge 3D animations, motion graphics and full motion video. Unique Tuffy content can be added at the corporate and at the location level, allowing each location to tailor its messaging to its customer base. Locations are able to advertise and educate customers on the benefits of the services they offer.
Brian Kaufman, Director of Marketing, Tuffy Associates Corp., says, “We quickly identified the AutoNetTV Digital Menu board as a means of upgrading the customer experience in our store lobbies. We conducted a three-month trial of the AutoNetTV Digital Menu Board system and the feedback we got from our franchisees and customers was overwhelmingly positive. We decided to make the system available to all Tuffy franchisees and are pleased that over 90% of our 200+ locations have adopted the technology. Based on the results of our pilot program, we expect franchisees will enjoy an increase in customer satisfaction, enhanced professionalism, and improved sales.”
“The Tuffy team has been great to work with.” says Bobby Cannon, Director of Sales at AutoNetTV. “They are totally committed to providing their affiliates with the best tools available to help them build their businesses. We’re proud to be a part of Tuffy’s differentiation campaign.”
About Tuffy Associates Corp. (www.tuffy.com)
Tuffy is one of the largest full-service automotive repair franchises in the country. Headquartered in Toledo, Ohio, Tuffy Associates Corp. operates and franchises over 200 Tuffy Tire and Auto Service Centers in Alabama, Florida, Illinois, Indiana, Iowa, Michigan, Ohio, Nebraska, New Jersey, North Carolina, North Dakota, South Carolina, South Dakota, Virginia, and Wisconsin.
About AutoNetTV Media, Inc. (www.autonettv.com)
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of automotive centers. Viewers in thousands of locations throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS, SPEED and others with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately four hours long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV Digital Menu Boards provide highly customizable menu systems complete with an extensive library of short videos and animations on typical menu items. AutoNetTV Web Tools brings powerful, search optimized consumer education video content to the websites of automotive centers, attracting potential customers. Web Tools videos are used at point of sale to help consumers understand service advisor recommendations.