Tag Archives: waiting rooms
The purchase of a digital sign is a great step toward separating your business from the competition, but a great digital sign is more than just hardware. A successful digital sign requires great content to pull new customers in from off the street, and keep customers coming back. There are currently three main service solutions available to business owners, and each is a viable solution depending on the circumstances of the business in question.
Some companies provide customers with plug-and-play software which enables them to create their own content. This can be a cheap and easy way for business owners to produce content. The downside is, unless the business owner has or employs someone with experience in design, the results can be frustrating.
If used correctly, digital signage can reduce perceived waiting time by providing something for the customer to engage in while services are being rendered. Sit a customer in front of a flat screen, and he or she will be right at home. Many companies pipe movies or cable into their waiting rooms, so how is digital signage any different? Not only will the patience of the customer increase, this waiting time can be valuable advertising time because the customer is a captive audience. Especially if they only have to wait 15 minutes or so, most customers will choose to wait rather than leave and come back.