Tag Archives: waiting room
If the rise of television, movies, and more recently, YouTube say anything, it’s that people love watching video. Video is inescapable. News outlets, entertainment companies, and even schools, are filled with video, and consumers can’t seem to get enough.
One of the main advantages of using digital signage is that you can advertise in entirely new ways, including video. Don’t have the budget for TV ads? You can still use video to reach your customers. Simple interfaces like the one provided by truDigital allow you to easily display limitless content on your digital sign, and that includes video.
If used correctly, digital signage can reduce perceived waiting time by providing something for the customer to engage in while services are being rendered. Sit a customer in front of a flat screen, and he or she will be right at home. Many companies pipe movies or cable into their waiting rooms, so how is digital signage any different? Not only will the patience of the customer increase, this waiting time can be valuable advertising time because the customer is a captive audience. Especially if they only have to wait 15 minutes or so, most customers will choose to wait rather than leave and come back.
Every business has a popular product; that cornerstone item that makes customers antsy with anticipation. These cornerstone products are important to any business, and can keep the customers coming back, but most businesses see their highest markup in auxiliary products or accessories. For example, a mobile phone retailer may sell top-of-the-line mobile phones, but the margins they receive from say, phone cases and adhesive protectors is much higher than the margin for the device itself. The customer is often so wrapped up in that star product, that they forget or undervalue accessories at the point of purchase. In addition, sales people are often more eager to sell the big-ticket item, or are afraid of alienating the customer, and therefore don’t push too hard on accessories. Don’t you wish there was a way to sell every customer on your cornerstone product AND increase accessory sales?