The Official Blog of truDigital Signage

Tag Archives: small businesses

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How Digital Signage Will Lower Your Operating Costs

How Digital Signage Will Lower Your Operating Costs

For most small businesses, operating costs consist of water, electricity, gas, supplies, etc. What if there was a way to drastically cut one of these bills? Think about the signage you currently have in your store. If it’s backlit by incandescent bulbs, you could be spending too much on electricity. Sure, there are florescent options, which offer some energy savings, but many florescent bulbs take time to warm up, and offer a drab backlight when compared to the sharp, polished look offered by digital signs.

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Why Digital Signs Beat Chalkboards

Why Digital Signage Beat Chalkboards

In the case of most small businesses, brand awareness may be driven solely by the logo on their storefront. Owners of these businesses often don’t know any other way of doing business. Traditional marketing such as TV spots and mailers are far outside the budget.

Coffee shops and similar businesses have long used the chalkboard as their primary way of communicating with the outside world, often employing talented chalk artists or witty, relevant messages. These strategies have proved useful to countless small businesses. So why do you need a digital sign at all? Couldn’t you just go out and purchase a chalkboard and a set of chalk for next to nothing? The answer, of course, is: Yes, you could. However, chalkboards don’t come with all of the advantages of digital signage. On the other hand, digital signage comes with all of the advantages of a chalkboard, and much more.

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Digital Signage to Aid Small Business Growth

Digital Signage to Aid Small Business Growth

Small business is important to the economy. Nearly 60 percent of the private workforce is employed by small business, and they are responsible for 39 percent of the U.S. gross domestic product, according to the U.S. Department of Commerce.

Economic uncertainty and low sales plague small businesses throughout the country. Many customers feel more comfortable with larger retail chains and big-box stores. With looming giants like Amazon and Walmart, small businesses have been struggling. But certain advancements in technology may shift the way consumers view small business. Digital signage, though still relatively new, is a formidable weapon in the hands of small business owners. The growth of digital signage may even accelerate small business growth in 2013 because digital signage acts as an equalizer of sorts. It places sleek, professional marketing back into the hands of business owners at a fraction of the cost of traditional marketing.