The Official Blog of truDigital Signage

Tag Archives: signs

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advantages-of-upgrading-software-for-digital-signs

Advantages of Upgrading Software for Digital Signs

Keeping your digital sign software current constantly provides you with new features and access to optional capabilities that provide new ways to import, create, manage and deliver content.

In addition, upgrading to current and better software provides more and varied methods of communicating messages that will help retain viewer interest. It also improves opportunities for effective messaging as the audience continues to become more sophisticated in their communication methods.

With most upgrades, new tools are provided to make system maintenance and software upgrades easier, which translates into less downtime and more efficiency. Forward thinking is vital. For the most part, upgrades from a more recent version are smoother, especially when a major revision is released.

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How Informative Digital Signs Pay Off

How Informative Digital Signs Pay Off

Digital signage often comes with a single goal: To sell a product. However, apart from their outstanding ability to drive sales and attract new customers, digital signs can be utilized as an effective way to inform. Informational digital signs are becoming increasingly popular among businesses around the world. They can help better communication in corporate settings, or increase brand awareness and exposure.

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cloud computing

Three Advantages of Cloud Based Digital Signage

Many different forms of digital signage exist on the market today. All of them have eye-catching HD screens to get the attention of potential customers. Some run on a closed circuit, requiring intensive design and/or technical expertise, but one type of system stands out above the rest. Cloud based digital signage offers some unique advantages that other systems just can’t provide.

Anytime updates
Because services like truDigital are cloud based, they are accessible anytime from almost any device. A mobile-friendly interface means you can change your signage from anywhere. Whether you’re running late, or out of the country, you can change your promotions on-the-fly. Furthermore, if you are at the location, you’ll be able to see your changes almost immediately.

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How Digital Signage Will Lower Your Operating Costs

How Digital Signage Will Lower Your Operating Costs

For most small businesses, operating costs consist of water, electricity, gas, supplies, etc. What if there was a way to drastically cut one of these bills? Think about the signage you currently have in your store. If it’s backlit by incandescent bulbs, you could be spending too much on electricity. Sure, there are florescent options, which offer some energy savings, but many florescent bulbs take time to warm up, and offer a drab backlight when compared to the sharp, polished look offered by digital signs.

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Why Digital Signs Beat Chalkboards

Why Digital Signage Beat Chalkboards

In the case of most small businesses, brand awareness may be driven solely by the logo on their storefront. Owners of these businesses often don’t know any other way of doing business. Traditional marketing such as TV spots and mailers are far outside the budget.

Coffee shops and similar businesses have long used the chalkboard as their primary way of communicating with the outside world, often employing talented chalk artists or witty, relevant messages. These strategies have proved useful to countless small businesses. So why do you need a digital sign at all? Couldn’t you just go out and purchase a chalkboard and a set of chalk for next to nothing? The answer, of course, is: Yes, you could. However, chalkboards don’t come with all of the advantages of digital signage. On the other hand, digital signage comes with all of the advantages of a chalkboard, and much more.