The Official Blog of truDigital Signage

Tag Archives: screens

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Appealing to the Rising Generation

Appealing to the Rising Generation with Digital Signage

Most businesses are engaged in a constant struggle to acquire new customers in order to maintain growth and profitability, and gaining new customers means appealing to those members of the rising generation. In an effort to connect with this demographic, companies are increasing their participation in social media and other social movements. However, social media isn’t the only way to connect with this ever-changing crowd.

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cloud computing

Three Advantages of Cloud Based Digital Signage

Many different forms of digital signage exist on the market today. All of them have eye-catching HD screens to get the attention of potential customers. Some run on a closed circuit, requiring intensive design and/or technical expertise, but one type of system stands out above the rest. Cloud based digital signage offers some unique advantages that other systems just can’t provide.

Anytime updates
Because services like truDigital are cloud based, they are accessible anytime from almost any device. A mobile-friendly interface means you can change your signage from anywhere. Whether you’re running late, or out of the country, you can change your promotions on-the-fly. Furthermore, if you are at the location, you’ll be able to see your changes almost immediately.

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How Digital Signage Will Lower Your Operating Costs

How Digital Signage Will Lower Your Operating Costs

For most small businesses, operating costs consist of water, electricity, gas, supplies, etc. What if there was a way to drastically cut one of these bills? Think about the signage you currently have in your store. If it’s backlit by incandescent bulbs, you could be spending too much on electricity. Sure, there are florescent options, which offer some energy savings, but many florescent bulbs take time to warm up, and offer a drab backlight when compared to the sharp, polished look offered by digital signs.

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Three Steps to Digitally Engage Your Audience

Three Steps to Digitally Engage Your Audience

Digital Signage is cutting-edge technology that is rife with advantages to business owners everywhere. These eye-catching LED and LCD screens have done wonders for countless retail establishments, yet some users fall short despite having acquired the advantages of digital signage. In most cases, these failures are the result of business owners not using the technology to its full potential. Sure, the vibrant, back-lit colors draw the eye, some businesses use their boards to simply display price. Displaying prices isn’t in itself a bad thing, but it can be a mistake when the technology provides for so much more.

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Going Green with Digital Signage

Going Green with Digital Signage

Relaying information to customers has been a battle since business was born. Companies have spent countless dollars in an attempt to capture consumer’s attention and communicate their message. Traditional marketing has required companies to print newspaper ads, mail ads, flyers, posters, and billboards, all of which have a significant impact on the environment. In the old days, consumers tended to be either unaware or uncaring, but in the last 15-20 years, an environmentally conscious movement has been making its way to the masses. Consumers are becoming increasingly aware of the impact they have on the environment, and many are electing to support companies who show environmental responsibility.