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If the rise of television, movies, and more recently, YouTube say anything, it’s that people love watching video. Video is inescapable. News outlets, entertainment companies, and even schools, are filled with video, and consumers can’t seem to get enough.
One of the main advantages of using digital signage is that you can advertise in entirely new ways, including video. Don’t have the budget for TV ads? You can still use video to reach your customers. Simple interfaces like the one provided by truDigital allow you to easily display limitless content on your digital sign, and that includes video.
Every business has a popular product; that cornerstone item that makes customers antsy with anticipation. These cornerstone products are important to any business, and can keep the customers coming back, but most businesses see their highest markup in auxiliary products or accessories. For example, a mobile phone retailer may sell top-of-the-line mobile phones, but the margins they receive from say, phone cases and adhesive protectors is much higher than the margin for the device itself. The customer is often so wrapped up in that star product, that they forget or undervalue accessories at the point of purchase. In addition, sales people are often more eager to sell the big-ticket item, or are afraid of alienating the customer, and therefore don’t push too hard on accessories. Don’t you wish there was a way to sell every customer on your cornerstone product AND increase accessory sales?