Tag Archives: real time
Many different forms of digital signage exist on the market today. All of them have eye-catching HD screens to get the attention of potential customers. Some run on a closed circuit, requiring intensive design and/or technical expertise, but one type of system stands out above the rest. Cloud based digital signage offers some unique advantages that other systems just can’t provide.
Because services like truDigital are cloud based, they are accessible anytime from almost any device. A mobile-friendly interface means you can change your signage from anywhere. Whether you’re running late, or out of the country, you can change your promotions on-the-fly. Furthermore, if you are at the location, you’ll be able to see your changes almost immediately.
In the case of most small businesses, brand awareness may be driven solely by the logo on their storefront. Owners of these businesses often don’t know any other way of doing business. Traditional marketing such as TV spots and mailers are far outside the budget.
Coffee shops and similar businesses have long used the chalkboard as their primary way of communicating with the outside world, often employing talented chalk artists or witty, relevant messages. These strategies have proved useful to countless small businesses. So why do you need a digital sign at all? Couldn’t you just go out and purchase a chalkboard and a set of chalk for next to nothing? The answer, of course, is: Yes, you could. However, chalkboards don’t come with all of the advantages of digital signage. On the other hand, digital signage comes with all of the advantages of a chalkboard, and much more.
Digital Signage is cutting-edge technology that is rife with advantages to business owners everywhere. These eye-catching LED and LCD screens have done wonders for countless retail establishments, yet some users fall short despite having acquired the advantages of digital signage. In most cases, these failures are the result of business owners not using the technology to its full potential. Sure, the vibrant, back-lit colors draw the eye, some businesses use their boards to simply display price. Displaying prices isn’t in itself a bad thing, but it can be a mistake when the technology provides for so much more.
Digital signage offers businesses a new way of communicating with their customers. Because of the built-in flexibility of some of the more effective units and services, businesses are able to influence their customers in totally new and engaging ways.
Among other advantages, digital signage can enable businesses to run strategic, real-time promotions to attract new customers while keeping the regulars coming back for more. Got some soon-to-be expired product? Run a one-day promotion on the fly. Is one of your products out of stock? Show your customers when it’s expected back. The possibilities are endless with digital signage.