Tag Archives: new technology
Good digital signage depends on attractive, dynamic content designed to draw attention and push product. Without good content, your powerful new technology may fall flat in the view of your customers, ultimately rendering it useless. To take advantage of your digital signs, try using the following tips to take your content to the next level.
Developing effective digital campaign takes time. The more thought you put into your digital marketing campaigns, the more you will be able to get out of them. In order to most effectively sell to your customer base, you need to know who they are and what they want. You need to know what kind of media they consume so you can effectively emulate it. After you know what your customers want, you can create content.
For most businesses, it’s a sink or swim economy out there, and swimming means keeping up with ever-changing consumer expectations.
There is a famous story about Coca-Cola and Moxie Cola that illustrates this point. Most people haven’t heard of Moxie Cola, and there’s a reason why. Before the Great Depression, both beverage companies were fierce rivals, but when the stock market crashed in 1929 and times were tight, Moxie decided to cut their advertising program in favor of purchasing sugar for their product. Coca-Cola did exactly the opposite, bolstering their advertising campaign instead. It was a risky move, but look at Coca-Cola now. Moxie didn’t go under, they’re still around today, but they are nowhere near the global powerhouse Coca-Cola has become.
As the use of digital signage increases, it is becoming more and more apparent that digital signs are not going anywhere. They are becoming an essential part of retail businesses everywhere. IMS Research has predicted that global growth in digital signage could exceed 40% in 2013. This growth stems from the proven ability of the technology to bring in customers.
Small business has much to gain in this arena, but they’re not the only ones cashing in on the advantages of this new technology. Major players like Walmart, Burger King and Costco have been investing in signage for their own locations. Burger King’s menu boards are especially impressive. Support of the technology from these heavy hitters brings legitimacy to this nascent technology in a big way.