The Official Blog of truDigital Signage

Tag Archives: mind

zoom
KeepInMind

5 Tactics To Keep In Mind With Digital Signage

The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer’s attention. Is digital signage the right tool for the job or is it just more clutter?

Short attention span

A report by Microsoft reveals the average human loses focus after eight seconds. Goldfish, with an attention span of nine seconds, now have us beat. This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time report. Technology is a driving factor behind this drop.