Tag Archives: menu board
If used correctly, digital signage can reduce perceived waiting time by providing something for the customer to engage in while services are being rendered. Sit a customer in front of a flat screen, and he or she will be right at home. Many companies pipe movies or cable into their waiting rooms, so how is digital signage any different? Not only will the patience of the customer increase, this waiting time can be valuable advertising time because the customer is a captive audience. Especially if they only have to wait 15 minutes or so, most customers will choose to wait rather than leave and come back.
Digital signage is powerful, but placement is key to its effectiveness. The placement of your digital sign will be determined by a number of factors including traffic, and the number of digital signs you plan on employing. The following are a few basic guidelines to proper sign placement.
Consider the foot traffic in your store and place menu boards where they’re most likely to do the most good. One example of good traffic placement comes from the retail giant, Walmart. Recently, Walmart has launched a campaign to utilize digital signage at aisle caps. Their platform is extremely simple: One medium sized screen placed in the center of product playing a personal video ad about the surrounding product.
Many businesses are sitting on the fence about digital signage. Some don’t seem to see the point, while others claim it’s too expensive. The one thing that remains clear is that digital signage is not going away, and there are countless reasons why. Before your dismiss digital signage, consider the potential return on your investment
Say goodbye to printing fees.
First, consider the limitations of traditional media. Printing signage takes time, and if supply or prices change, costly reprinting fees are often impossible to avoid. Flyers are costly, and it’s almost impossible to track how well they perform. These problems limit most small business owners in the ways they communicate with their customers. Digital menu boards, on the other hand, are sleek and agile. They lend necessary marketing tools to small business: The backbone of our economy.
We can all agree that the economy looks bad. Unemployment is up, and profits for many companies are thinning out or disappearing altogether. It’s depressing out there. Some business owners will simply resign themselves to their fate, and hope the economy begins to pick up. But there are things business owners can do to drum up their own business. Instead of standing idly by while these intense economic waves crash against their life’s work, these owners take action to boost their sales and increase their brand awareness. Digital signage can be an innovative and eye-catching way to do just that. Countless businesses of all sizes are investing in the technology for use in their brick and mortar locations. Digital signage works. And luckily, it doesn’t have to break the bank.
Digital menu boards represent a leap forward in the level of technology available to restaurants and retail stores. Depending on the service, they can be remarkably simple to change on the fly, and can help your business stand out among the competition. However, if you’re not careful, this power and flexibility can lead to potential confusion for your customers.
Just because you can change your prices, menu items, and specials, doesn’t mean you should make a habit of doing so. Changing things too often can conflict with your customer’s expectations and lead to frustration. Consumers in general expect consistency in the businesses they frequent. Among other things, they expect clean facilities, stable prices, and a relatively consistent menu that they can easily navigate.