Tag Archives: media
Digital marketing is a ubiquitous term that encompasses any platform that incorporates the latest in digital technology. Of the available outlets, digital signage and social media are the two platforms that have shown the most promise in capturing consumer attention. If both methods work amazingly well on their own, then it makes sense that the integration of the two is even better. In fact, most businesses that have put this into practice can attest the effectiveness of such a campaign.
Statistics at a glance
It is already well established that digital signage and social media work wonders by themselves in a marketing application. Some statistics will illustrate just how prevalent these two digital platform phenoms are:
This is a guest blog post by Matthew Miller, CEO and Founder of Strea.ma.
We’re proud to announce that Strea.ma, the cloud-based social display wall and analytics solution, is now available for the truDigital Signage platform.
Strea.ma automatically brings social updates, conversations and images into an easy-to-use, beautiful display, that:
- makes your display signage more interactive and fun.
- incentivizes your audience to promote your brand on social media.
- shows the world what your audience is saying about your brand.
Leading Provider of Digital Signage, truDigital, Partners with Strea.ma to Bring Intuitive Social Media Walls and Content Hubs to a Display Near You
SALT LAKE CITY, UTAH, July 11, 2017—Digital signage innovator truDigital Signage announced a new partnership with Strea.ma, an application developer for streaming content. Based in Utah, truDigital Signage specializes in signage technology to improve digital communications. With Strea.ma, content from social media is displayed as streaming feeds on digital displays, adding excitement for employees or customers.
At a quick glance you might not think there are a lot of similarities between digital signage and social media, but guess again. Both digital signage and social media provide dynamic real-time information that can be seen on a variety of devices including mobile phones, tablets and screens. Have you ever wondered about combining the best of digital signage with the best of social media? It’s an idea that many businesses are considering, because it offers customer engagement, dynamic content and a new communication channel unlike any other.
When combining social media with digital signage there are some important points to keep in mind:
It’s unlikely that you’ll make it through the day without seeing at least one digital sign. Digital signage is becoming a ubiquitous part of our daily lives. On the way to work, on the subway, at shops, and even at your doctor’s office, digital screens are everywhere.
Digital signs are far more engaging than their static counterparts:
63 percent of us see digital signage every day, and digital signs capture 400 percent more views than static signs. With stats like that it’s no wonder that while print advertising revenue is projected to decrease by 23.8 percent over the next four or five years, digital advertising revenue is set to grow by 11 percent in the same period.