The Official Blog of truDigital Signage

Tag Archives: LED

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How Digital Signage Will Lower Your Operating Costs

How Digital Signage Will Lower Your Operating Costs

For most small businesses, operating costs consist of water, electricity, gas, supplies, etc. What if there was a way to drastically cut one of these bills? Think about the signage you currently have in your store. If it’s backlit by incandescent bulbs, you could be spending too much on electricity. Sure, there are florescent options, which offer some energy savings, but many florescent bulbs take time to warm up, and offer a drab backlight when compared to the sharp, polished look offered by digital signs.

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Three Steps to Digitally Engage Your Audience

Three Steps to Digitally Engage Your Audience

Digital Signage is cutting-edge technology that is rife with advantages to business owners everywhere. These eye-catching LED and LCD screens have done wonders for countless retail establishments, yet some users fall short despite having acquired the advantages of digital signage. In most cases, these failures are the result of business owners not using the technology to its full potential. Sure, the vibrant, back-lit colors draw the eye, some businesses use their boards to simply display price. Displaying prices isn’t in itself a bad thing, but it can be a mistake when the technology provides for so much more.

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Going Green with Digital Signage

Going Green with Digital Signage

Relaying information to customers has been a battle since business was born. Companies have spent countless dollars in an attempt to capture consumer’s attention and communicate their message. Traditional marketing has required companies to print newspaper ads, mail ads, flyers, posters, and billboards, all of which have a significant impact on the environment. In the old days, consumers tended to be either unaware or uncaring, but in the last 15-20 years, an environmentally conscious movement has been making its way to the masses. Consumers are becoming increasingly aware of the impact they have on the environment, and many are electing to support companies who show environmental responsibility.

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Light at the End of the Tunnel

Light at the End of the Tunnel

We can all agree that the economy looks bad. Unemployment is up, and profits for many companies are thinning out or disappearing altogether. It’s depressing out there. Some business owners will simply resign themselves to their fate, and hope the economy begins to pick up. But there are things business owners can do to drum up their own business. Instead of standing idly by while these intense economic waves crash against their life’s work, these owners take action to boost their sales and increase their brand awareness. Digital signage can be an innovative and eye-catching way to do just that. Countless businesses of all sizes are investing in the technology for use in their brick and mortar locations. Digital signage works. And luckily, it doesn’t have to break the bank.

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Beware ‘Free’ Digital Signage

Beware ‘Free’ Digital Signage

Digital signage is a budding arena full of potential for small business and big business alike. Those vivid LED and LCD screens have proven their ability to catch the eye of a variety of customers, and in turn boost sales. But not all services are created equal.

Some companies will tout their free service, but in digital signage, as in most other business endeavors, there’s no such thing as a free lunch. Be wary of companies offering free digital signage service. There are several possible outcomes in dealing with free service, and none of them are pretty.