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As digital signage has become a more cost-effective and accessible solution, businesses of all sizes are looking to leverage the dynamic platform and maximize its potential.
Yet, to their own detriment, many brands mistakenly approach the platform with a warped perception of what types of content their customers crave and what really works in an effort to generate a return on their investment. To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium. It’s not enough to simply have content with a strong call to action — many other variables come into play.
The holiday season is a stressful time for retail employees as they have to handle a storm of customers. Many retailers have to hire seasonal employees to handle the holiday rush, but training can be a difficult endeavor. How can retailers ensure employees learn quickly and retain the information all while working in a hectic environment? Can digital signage provide the key ingredient needed to get employees up to speed?
What makes good content is easy to understand. If you want someone to read your newspaper, listen to your radio show, watch your TV program or look at your digital sign, you’d better give them a reason. That “tried and true” reason is content. It better be fresh; it better be interesting; it better serve your audience’s needs; and it better look just as professional as the competition’s presentation. And just as important, quality content must be presented in the proper context or otherwise interesting content becomes irrelevant.