The Official Blog of truDigital Signage

Tag Archives: increase

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truDigital Signage Partners with Current, Powered by GE, to Increase the Impact of In-Store Digital Marketing

SALT LAKE CITY, UTAH, March 1, 2017—Today, leading signage software provider truDigital announces it is partnering with Current, powered by GE to bring its trusted digital signage solutions to businesses worldwide. The new alliance will facilitate the integration of Current’s intelligent app services for clientele in the commercial and industrial sectors.

Leading the industry in development and capabilities of digital signage, truDigital fulfills a unique niche in Current’s drive to build intelligent environments across industries. By pairing sensors and software with GE’s Industrial Internet platform, Predix*, Current will allow customers to utilize signage as a communication system to increase operational efficiency with a focus on efficient energy usage.

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In the store

How to Increase Customer Engagement with Digital Signage

While the physical signage technology you choose is important, display solutions are only as good at spurring customer interaction as the content your company is promoting. With so many mediums vying for customers’ attention, it’s easy for your well-intended message to be received as nothing more than visual spam. However, creating engaging content is easier than retailers think these days if they stick to these simple guidelines:

Research: Know your audience. Content must be personally relevant to the viewer. Know the personality traits of your demographic.