The Official Blog of truDigital Signage

Tag Archives: flexibility

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3 Tips for Content Creation

3 Tips for Content Creation

Good digital signage depends on attractive, dynamic content designed to draw attention and push product. Without good content, your powerful new technology may fall flat in the view of your customers, ultimately rendering it useless. To take advantage of your digital signs, try using the following tips to take your content to the next level.

Be patient

Developing effective digital campaign takes time. The more thought you put into your digital marketing campaigns, the more you will be able to get out of them. In order to most effectively sell to your customer base, you need to know who they are and what they want. You need to know what kind of media they consume so you can effectively emulate it. After you know what your customers want, you can create content.

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Digital Signage – A New Way to Communicate

Digital Signage – A New Way to Communicate

Digital signage offers businesses a new way of communicating with their customers. Because of the built-in flexibility of some of the more effective units and services, businesses are able to influence their customers in totally new and engaging ways.

Among other advantages, digital signage can enable businesses to run strategic, real-time promotions to attract new customers while keeping the regulars coming back for more. Got some soon-to-be expired product? Run a one-day promotion on the fly. Is one of your products out of stock? Show your customers when it’s expected back. The possibilities are endless with digital signage.

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Change is Good - in Moderation

Change is Good – in Moderation

Digital menu boards represent a leap forward in the level of technology available to restaurants and retail stores. Depending on the service, they can be remarkably simple to change on the fly, and can help your business stand out among the competition. However, if you’re not careful, this power and flexibility can lead to potential confusion for your customers.

Just because you can change your prices, menu items, and specials, doesn’t mean you should make a habit of doing so. Changing things too often can conflict with your customer’s expectations and lead to frustration. Consumers in general expect consistency in the businesses they frequent. Among other things, they expect clean facilities, stable prices, and a relatively consistent menu that they can easily navigate.