The Official Blog of truDigital Signage

Tag Archives: flat screens

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How Digital Signage Will Lower Your Operating Costs

How Digital Signage Will Lower Your Operating Costs

For most small businesses, operating costs consist of water, electricity, gas, supplies, etc. What if there was a way to drastically cut one of these bills? Think about the signage you currently have in your store. If it’s backlit by incandescent bulbs, you could be spending too much on electricity. Sure, there are florescent options, which offer some energy savings, but many florescent bulbs take time to warm up, and offer a drab backlight when compared to the sharp, polished look offered by digital signs.

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Going Green with Digital Signage

Going Green with Digital Signage

Relaying information to customers has been a battle since business was born. Companies have spent countless dollars in an attempt to capture consumer’s attention and communicate their message. Traditional marketing has required companies to print newspaper ads, mail ads, flyers, posters, and billboards, all of which have a significant impact on the environment. In the old days, consumers tended to be either unaware or uncaring, but in the last 15-20 years, an environmentally conscious movement has been making its way to the masses. Consumers are becoming increasingly aware of the impact they have on the environment, and many are electing to support companies who show environmental responsibility.