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In the case of most small businesses, brand awareness may be driven solely by the logo on their storefront. Owners of these businesses often don’t know any other way of doing business. Traditional marketing such as TV spots and mailers are far outside the budget.
Coffee shops and similar businesses have long used the chalkboard as their primary way of communicating with the outside world, often employing talented chalk artists or witty, relevant messages. These strategies have proved useful to countless small businesses. So why do you need a digital sign at all? Couldn’t you just go out and purchase a chalkboard and a set of chalk for next to nothing? The answer, of course, is: Yes, you could. However, chalkboards don’t come with all of the advantages of digital signage. On the other hand, digital signage comes with all of the advantages of a chalkboard, and much more.
Showcase Your Brand on Your Terms
Digital signage provides the ability to showcase your brand on your terms. You are in complete control of the content without the limitations that go along with traditional marketing materials such as posters, flyers, pamphlets, etc. It goes without saying that these outdated marketing platforms don’t support moving text, video, flash, html, or RSS, and they certainly don’t connect to the internet. Digital signage removes these limitations and puts tools in your hands to increase brand awareness and positive perception.
Digital signage offers businesses a new way of communicating with their customers. Because of the built-in flexibility of some of the more effective units and services, businesses are able to influence their customers in totally new and engaging ways.
Among other advantages, digital signage can enable businesses to run strategic, real-time promotions to attract new customers while keeping the regulars coming back for more. Got some soon-to-be expired product? Run a one-day promotion on the fly. Is one of your products out of stock? Show your customers when it’s expected back. The possibilities are endless with digital signage.