The Official Blog of truDigital Signage

Tag Archives: engagement

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IncreaseEngagement

Increasing Engagement With Digital Signage

Increasing Your Engagement with Digital Signage

Lately, Digital out-of-home (DOOH) signage has hit a boom, and by 2020, the digital signage industry is forecast to generate up to 15 billion dollars. According to recent studies, the retail experience between the ages of 16 and 24 is witnessing a rapid change.  As a small or large retailer, your single choice of adopting digital signage, especially with truDigital can launch your business as firmly as possible into a digital world that is continually evolving and increasing.

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ImproveEngagement

5 Ways Digital Signage Can Improve Employee Engagement

The success of an organization is dependent on its employees. Engaged employees are enthusiastic and committed to their jobs. They understand goals and objectives of the organization and are committed to its overall success. Engaged employees are less likely to leave the organization to pursue other opportunities. The Bureau of National Affairs states, “U.S. businesses lose $11 billion annually as a result of employee turnover.”

There is no debating the economic benefit of employee engagement. Results include higher productivity, better employee retention, a positive, more creative environment, and generally a better place to work for everyone. So how do you improve employee engagement in your organization? Here is a five step guide:

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In the store

How to Increase Customer Engagement with Digital Signage

While the physical signage technology you choose is important, display solutions are only as good at spurring customer interaction as the content your company is promoting. With so many mediums vying for customers’ attention, it’s easy for your well-intended message to be received as nothing more than visual spam. However, creating engaging content is easier than retailers think these days if they stick to these simple guidelines:

Research: Know your audience. Content must be personally relevant to the viewer. Know the personality traits of your demographic.

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puc

Pacific Union College Preparatory School Enhances Student Engagement with New Digital Signage

SALT LAKE CITY, UT—February 5, 2014— Pacific Union College (PUC) Preparatory School, a Seventh-day Adventist Christian learning community, recently installed truDigital’s premier digital signage solution in their school.

Located in Angwin, California, PUC wanted a system that was not only cost effective, but engaging as well. With truDigital’s solution, students would be more likely to notice announcements and information, and therefore more likely to receive the message and act on it.

The easy to use solution meant that PUC could use any computer (laptop or desktop) running any operating system (Windows, Mac, Linux) to access truDigital’s cloud-based platform 24/7, anywhere in the entire world. The ability to make real time changes was also a benefit to PUC.