Tag Archives: down economy
For most businesses, it’s a sink or swim economy out there, and swimming means keeping up with ever-changing consumer expectations.
There is a famous story about Coca-Cola and Moxie Cola that illustrates this point. Most people haven’t heard of Moxie Cola, and there’s a reason why. Before the Great Depression, both beverage companies were fierce rivals, but when the stock market crashed in 1929 and times were tight, Moxie decided to cut their advertising program in favor of purchasing sugar for their product. Coca-Cola did exactly the opposite, bolstering their advertising campaign instead. It was a risky move, but look at Coca-Cola now. Moxie didn’t go under, they’re still around today, but they are nowhere near the global powerhouse Coca-Cola has become.
As the use of digital signage increases, it is becoming more and more apparent that digital signs are not going anywhere. They are becoming an essential part of retail businesses everywhere. IMS Research has predicted that global growth in digital signage could exceed 40% in 2013. This growth stems from the proven ability of the technology to bring in customers.
Small business has much to gain in this arena, but they’re not the only ones cashing in on the advantages of this new technology. Major players like Walmart, Burger King and Costco have been investing in signage for their own locations. Burger King’s menu boards are especially impressive. Support of the technology from these heavy hitters brings legitimacy to this nascent technology in a big way.