Tag Archives: digital signs
Many different forms of digital signage exist on the market today. All of them have eye-catching HD screens to get the attention of potential customers. Some run on a closed circuit, requiring intensive design and/or technical expertise, but one type of system stands out above the rest. Cloud based digital signage offers some unique advantages that other systems just can’t provide.
Because services like truDigital are cloud based, they are accessible anytime from almost any device. A mobile-friendly interface means you can change your signage from anywhere. Whether you’re running late, or out of the country, you can change your promotions on-the-fly. Furthermore, if you are at the location, you’ll be able to see your changes almost immediately.
For most small businesses, operating costs consist of water, electricity, gas, supplies, etc. What if there was a way to drastically cut one of these bills? Think about the signage you currently have in your store. If it’s backlit by incandescent bulbs, you could be spending too much on electricity. Sure, there are florescent options, which offer some energy savings, but many florescent bulbs take time to warm up, and offer a drab backlight when compared to the sharp, polished look offered by digital signs.
In the case of most small businesses, brand awareness may be driven solely by the logo on their storefront. Owners of these businesses often don’t know any other way of doing business. Traditional marketing such as TV spots and mailers are far outside the budget.
Coffee shops and similar businesses have long used the chalkboard as their primary way of communicating with the outside world, often employing talented chalk artists or witty, relevant messages. These strategies have proved useful to countless small businesses. So why do you need a digital sign at all? Couldn’t you just go out and purchase a chalkboard and a set of chalk for next to nothing? The answer, of course, is: Yes, you could. However, chalkboards don’t come with all of the advantages of digital signage. On the other hand, digital signage comes with all of the advantages of a chalkboard, and much more.
Digital signage is powerful, but placement is key to its effectiveness. The placement of your digital sign will be determined by a number of factors including traffic, and the number of digital signs you plan on employing. The following are a few basic guidelines to proper sign placement.
Consider the foot traffic in your store and place menu boards where they’re most likely to do the most good. One example of good traffic placement comes from the retail giant, Walmart. Recently, Walmart has launched a campaign to utilize digital signage at aisle caps. Their platform is extremely simple: One medium sized screen placed in the center of product playing a personal video ad about the surrounding product.