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Tag Archives: digital signage

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Beware ‘Free’ Digital Signage

Beware ‘Free’ Digital Signage

Digital signage is a budding arena full of potential for small business and big business alike. Those vivid LED and LCD screens have proven their ability to catch the eye of a variety of customers, and in turn boost sales. But not all services are created equal.

Some companies will tout their free service, but in digital signage, as in most other business endeavors, there’s no such thing as a free lunch. Be wary of companies offering free digital signage service. There are several possible outcomes in dealing with free service, and none of them are pretty.

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Digital Signage is Here to Stay

Hello 2013 — Digital Signage is Here to Stay

As the use of digital signage increases, it is becoming more and more apparent that digital signs are not going anywhere. They are becoming an essential part of retail businesses everywhere. IMS Research has predicted that global growth in digital signage could exceed 40% in 2013. This growth stems from the proven ability of the technology to bring in customers.

Small business has much to gain in this arena, but they’re not the only ones cashing in on the advantages of this new technology. Major players like Walmart, Burger King and Costco have been investing in signage for their own locations. Burger King’s menu boards are especially impressive. Support of the technology from these heavy hitters brings legitimacy to this nascent technology in a big way.