Tag Archives: digital signage
Digital signage is powerful, but placement is key to its effectiveness. The placement of your digital sign will be determined by a number of factors including traffic, and the number of digital signs you plan on employing. The following are a few basic guidelines to proper sign placement.
Consider the foot traffic in your store and place menu boards where they’re most likely to do the most good. One example of good traffic placement comes from the retail giant, Walmart. Recently, Walmart has launched a campaign to utilize digital signage at aisle caps. Their platform is extremely simple: One medium sized screen placed in the center of product playing a personal video ad about the surrounding product.
Every business has a popular product; that cornerstone item that makes customers antsy with anticipation. These cornerstone products are important to any business, and can keep the customers coming back, but most businesses see their highest markup in auxiliary products or accessories. For example, a mobile phone retailer may sell top-of-the-line mobile phones, but the margins they receive from say, phone cases and adhesive protectors is much higher than the margin for the device itself. The customer is often so wrapped up in that star product, that they forget or undervalue accessories at the point of purchase. In addition, sales people are often more eager to sell the big-ticket item, or are afraid of alienating the customer, and therefore don’t push too hard on accessories. Don’t you wish there was a way to sell every customer on your cornerstone product AND increase accessory sales?
Digital Signage is cutting-edge technology that is rife with advantages to business owners everywhere. These eye-catching LED and LCD screens have done wonders for countless retail establishments, yet some users fall short despite having acquired the advantages of digital signage. In most cases, these failures are the result of business owners not using the technology to its full potential. Sure, the vibrant, back-lit colors draw the eye, some businesses use their boards to simply display price. Displaying prices isn’t in itself a bad thing, but it can be a mistake when the technology provides for so much more.
Relaying information to customers has been a battle since business was born. Companies have spent countless dollars in an attempt to capture consumer’s attention and communicate their message. Traditional marketing has required companies to print newspaper ads, mail ads, flyers, posters, and billboards, all of which have a significant impact on the environment. In the old days, consumers tended to be either unaware or uncaring, but in the last 15-20 years, an environmentally conscious movement has been making its way to the masses. Consumers are becoming increasingly aware of the impact they have on the environment, and many are electing to support companies who show environmental responsibility.
Many businesses are sitting on the fence about digital signage. Some don’t seem to see the point, while others claim it’s too expensive. The one thing that remains clear is that digital signage is not going away, and there are countless reasons why. Before your dismiss digital signage, consider the potential return on your investment
Say goodbye to printing fees.
First, consider the limitations of traditional media. Printing signage takes time, and if supply or prices change, costly reprinting fees are often impossible to avoid. Flyers are costly, and it’s almost impossible to track how well they perform. These problems limit most small business owners in the ways they communicate with their customers. Digital menu boards, on the other hand, are sleek and agile. They lend necessary marketing tools to small business: The backbone of our economy.