Tag Archives: digital signage
If the rise of television, movies, and more recently, YouTube say anything, it’s that people love watching video. Video is inescapable. News outlets, entertainment companies, and even schools, are filled with video, and consumers can’t seem to get enough.
One of the main advantages of using digital signage is that you can advertise in entirely new ways, including video. Don’t have the budget for TV ads? You can still use video to reach your customers. Simple interfaces like the one provided by truDigital allow you to easily display limitless content on your digital sign, and that includes video.
Most businesses are engaged in a constant struggle to acquire new customers in order to maintain growth and profitability, and gaining new customers means appealing to those members of the rising generation. In an effort to connect with this demographic, companies are increasing their participation in social media and other social movements. However, social media isn’t the only way to connect with this ever-changing crowd.
Your brand, your company, and your product are inseparable. When consumers experience your product, your packaging, or your signage, they are experiencing your brand and forming or evaluating an opinion about your company. To adequately meet their expectations, the consumer should have the same experience each time they use your product, visit your website, or visit a brick-and-mortar location. Therefore, most companies aim to be as consistent as possible with the messaging and design that reaches the consumer, but true brand consistency, especially in a large organization, can be a difficult to achieve and maintain.
The purchase of a digital sign is a great step toward separating your business from the competition, but a great digital sign is more than just hardware. A successful digital sign requires great content to pull new customers in from off the street, and keep customers coming back. There are currently three main service solutions available to business owners, and each is a viable solution depending on the circumstances of the business in question.
Some companies provide customers with plug-and-play software which enables them to create their own content. This can be a cheap and easy way for business owners to produce content. The downside is, unless the business owner has or employs someone with experience in design, the results can be frustrating.