Tag Archives: Digital Menu
Many businesses are sitting on the fence about digital signage. Some don’t seem to see the point, while others claim it’s too expensive. The one thing that remains clear is that digital signage is not going away, and there are countless reasons why. Before your dismiss digital signage, consider the potential return on your investment
Say goodbye to printing fees.
First, consider the limitations of traditional media. Printing signage takes time, and if supply or prices change, costly reprinting fees are often impossible to avoid. Flyers are costly, and it’s almost impossible to track how well they perform. These problems limit most small business owners in the ways they communicate with their customers. Digital menu boards, on the other hand, are sleek and agile. They lend necessary marketing tools to small business: The backbone of our economy.
One of the first communication pieces a customer will encounter when entering a retail business is a menu board displaying products and pricing. Most menu boards are little more than bland, printed posters that can be rendered useless by price changes and promotions. But recently, other options have become available. In our technologically primed society, an increasing number of corporations are going digital.
Several high-profile companies like Burger King and Costco have recently begun incorporating these sleek, next-generation devices in their stores. The result is a clean, color-rich, professional look that can be altered without costly printing fees.