Tag Archives: design
Blending Art with Digital Signage
Have you ever thought about how digital signage can tremendously transform your artistic style and sales?
Well just as Neo-Plasticism desired to change the form of composition in regards to painting and architecture by changing how people viewed their environment, this is how digital signage can transform Art!
Moreover, the primary purpose of digital signage is to pass a message to your audience. Digital signage has shown an alternative method to artistic works by developing digital animations or designing apps than what the society is accustomed to.
Your digital signage is finally ready to go and your content management system is stocked full of content. Unfortunately, your self-celebration is quickly silenced by the lack of audience engagement. In fact, no one seems to notice the signs at all. What gives?
If you’re like the vast majority of those who implement digital signage, you’re not a designer. If that’s the case, you have to acknowledge the harsh reality of the situation — your slides are repelling your audience’s attention. Just because your content is being fed through a screen doesn’t mean everyone will automatically connect and engage. Think of how you quickly avert your gaze from mediocre-at-best advertisements on the subway, so too do the people in your workplace.
Believe me, creating well designed content takes practice. Most content creators learn the basics of how to use their digital media software, and stop their education there. I’m here to tell you that there is always room for improvement.
In the first blog of this series, “Design matters in digital signage,” I explained how design has a huge impact on attracting and retaining audiences. In this blog, let’s focus on what not to do when creating a design. Don’t worry, these mistakes are easy to remedy! Make these simple changes and not only will you see an increase in audience engagement but also notice your signage has become the go-to for organization communications.
Few people choose to watch a black and white movie if there is a color alternative, just as no one gets excited about plain, black on white text. The same rule applies to digital signage content. Color is key to audience attraction. In fact, it’s one of the main factors that connect viewers to a message.
Did you know that almost 85 percent of consumers said color was the primary reason that they purchase a particular product? Or that 93 percent of consumers look at the products overall visual appearance when they’re buying? Color improves comprehension, learning and readability. And it gets better, color increases brand recognition by 80 percent. Branding connoisseur, William Arruda, wrote in a Forbes article: “Color is powerful because it exudes brand attributes and makes you memorable. Are you using color appropriately to stand out?”