The Official Blog of truDigital Signage

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Appealing to the Rising Generation

Appealing to the Rising Generation with Digital Signage

Most businesses are engaged in a constant struggle to acquire new customers in order to maintain growth and profitability, and gaining new customers means appealing to those members of the rising generation. In an effort to connect with this demographic, companies are increasing their participation in social media and other social movements. However, social media isn’t the only way to connect with this ever-changing crowd.

return on your digital menu board investment

Getting a Return on your Digital Menu Board Investment

Many businesses are sitting on the fence about digital signage. Some don’t seem to see the point, while others claim it’s too expensive. The one thing that remains clear is that digital signage is not going away, and there are countless reasons why. Before your dismiss digital signage, consider the potential return on your investment

Say goodbye to printing fees.
First, consider the limitations of traditional media. Printing signage takes time, and if supply or prices change, costly reprinting fees are often impossible to avoid. Flyers are costly, and it’s almost impossible to track how well they perform. These problems limit most small business owners in the ways they communicate with their customers. Digital menu boards, on the other hand, are sleek and agile. They lend necessary marketing tools to small business: The backbone of our economy.

Digital Signage to Aid Small Business Growth

Digital Signage to Aid Small Business Growth

Small business is important to the economy. Nearly 60 percent of the private workforce is employed by small business, and they are responsible for 39 percent of the U.S. gross domestic product, according to the U.S. Department of Commerce.

Economic uncertainty and low sales plague small businesses throughout the country. Many customers feel more comfortable with larger retail chains and big-box stores. With looming giants like Amazon and Walmart, small businesses have been struggling. But certain advancements in technology may shift the way consumers view small business. Digital signage, though still relatively new, is a formidable weapon in the hands of small business owners. The growth of digital signage may even accelerate small business growth in 2013 because digital signage acts as an equalizer of sorts. It places sleek, professional marketing back into the hands of business owners at a fraction of the cost of traditional marketing.