Tag Archives: creating
A common phrase in retail and other businesses is that, “the customer is always right” or “the customer is king.” These statements point to an overarching truth that if your customer’s experience is flawed, they won’t give you a second chance. Restaurants have to keep this fact in mind as they compete for a piece of the customer pie. One way for restaurants to get ahead is to build interactive customer experiences through technology such as digital signage.
As digital signage has become a more cost-effective and accessible solution, businesses of all sizes are looking to leverage the dynamic platform and maximize its potential.
Yet, to their own detriment, many brands mistakenly approach the platform with a warped perception of what types of content their customers crave and what really works in an effort to generate a return on their investment. To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium. It’s not enough to simply have content with a strong call to action — many other variables come into play.
More and more companies are embracing an interactive component to their marketing and sales strategies. It proves to be an excellent way to connect with their customer base and provides an additional revenue stream. However, installing a touchscreen kiosk or video wall doesn’t guarantee success or engagement from your customers. When it comes to your interactive experience, content is king. Here are some basic tips for creating content that your audience will love.