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One of the first communication pieces a customer will encounter when entering a retail business is a menu board displaying products and pricing. Most menu boards are little more than bland, printed posters that can be rendered useless by price changes and promotions. But recently, other options have become available. In our technologically primed society, an increasing number of corporations are going digital.
Several high-profile companies like Burger King and Costco have recently begun incorporating these sleek, next-generation devices in their stores. The result is a clean, color-rich, professional look that can be altered without costly printing fees.
As the use of digital signage increases, it is becoming more and more apparent that digital signs are not going anywhere. They are becoming an essential part of retail businesses everywhere. IMS Research has predicted that global growth in digital signage could exceed 40% in 2013. This growth stems from the proven ability of the technology to bring in customers.
Small business has much to gain in this arena, but they’re not the only ones cashing in on the advantages of this new technology. Major players like Walmart, Burger King and Costco have been investing in signage for their own locations. Burger King’s menu boards are especially impressive. Support of the technology from these heavy hitters brings legitimacy to this nascent technology in a big way.