Tag Archives: content
Leading Provider of Digital Signage, truDigital, Partners with Strea.ma to Bring Intuitive Social Media Walls and Content Hubs to a Display Near You
SALT LAKE CITY, UTAH, July 11, 2017—Digital signage innovator truDigital Signage announced a new partnership with Strea.ma, an application developer for streaming content. Based in Utah, truDigital Signage specializes in signage technology to improve digital communications. With Strea.ma, content from social media is displayed as streaming feeds on digital displays, adding excitement for employees or customers.
We know from our previous posts that design is important. From how to avoid mistakes, to how to implement best practices, we are trekking steadily toward design expertise. Now it’s time for our sixth design blog: creating and using digital content backgrounds.
The background is the environment of your message. Just like the backdrop in a play, it is often the first thing viewers see and the last thing they remember. No one finds a blank page engaging or memorable! Audiences need something flavorful to digest. With all of the abilities that digital signage offers, why wouldn’t you incorporate a background into your design? Digital content backgrounds can either be extremely effective for customer engagement, or they can deter audience eyes. You’ll learn how to avoid the latter in this blog.
Here are three high-level questions to help you figure out how good your content is (or isn’t).
1. How relevant is the content to your objectives? Many digital signage administrators starting out use lots of “eye candy,” that free or low-cost content floating around on the Internet. Sure it looks nice, but does it actually help you communicate your objectives? No. What it does do is help drive readership (see point #3), but that should only be one ingredient for effective digital signage. Your issues and objectives should directly drive most of your content.
Great, so you have successfully deployed a digital signage solution that fits your needs. You’ve followed all the proper deployment rules and have signage installed in strategic locations, and you can navigate the CMS software with the best of them — but do you actually know how to reap the benefits of digital signage?
The answer is having eye-catching fresh content. Sound painful? You’re not alone; many users struggle to keep their content looking awe-worthy! The good news is that most common digital content blunders are easy to remedy! After making a few simple changes to their strategy, users usually see an instant increase in audience engagement. To get you started, here are the four main mistakes customers seem to make when creating content for their digital signage:
Few people choose to watch a black and white movie if there is a color alternative, just as no one gets excited about plain, black on white text. The same rule applies to digital signage content. Color is key to audience attraction. In fact, it’s one of the main factors that connect viewers to a message.
Did you know that almost 85 percent of consumers said color was the primary reason that they purchase a particular product? Or that 93 percent of consumers look at the products overall visual appearance when they’re buying? Color improves comprehension, learning and readability. And it gets better, color increases brand recognition by 80 percent. Branding connoisseur, William Arruda, wrote in a Forbes article: “Color is powerful because it exudes brand attributes and makes you memorable. Are you using color appropriately to stand out?”