Tag Archives: content
In this current world that is continually evolving with constant technological advancement, there is the need to keep every display active, on-point and ensure the real message is conveyed accordingly. Digital signage is one segment of signage, and with certain technologies like LCD, LED, and other forms of projections, your business and every content attached can be conveyed to the customers (existing and prospective). The contents displayed could be in the form of digital images, videos, streaming media, text, among others. These contents are displayed in public places where at least a reasonable number of persons can have a view and possibly, pick an interest.
For any business that is serious about marketing, one of the most important challenges you face is managing content. For content to be a success, it has to overcome a series of different hurdles; with each making it harder and harder to find success. Thanks to digital signage and companies like truDigital, though, companies can make more intelligent progress on how to best manage their content needs.
What major challenges, then, can you use digital signage to try and overcome? How can it be sued to help maximize content quality?
Leading Provider of Digital Signage, truDigital, Partners with Strea.ma to Bring Intuitive Social Media Walls and Content Hubs to a Display Near You
SALT LAKE CITY, UTAH, July 11, 2017—Digital signage innovator truDigital Signage announced a new partnership with Strea.ma, an application developer for streaming content. Based in Utah, truDigital Signage specializes in signage technology to improve digital communications. With Strea.ma, content from social media is displayed as streaming feeds on digital displays, adding excitement for employees or customers.
We know from our previous posts that design is important. From how to avoid mistakes, to how to implement best practices, we are trekking steadily toward design expertise. Now it’s time for our sixth design blog: creating and using digital content backgrounds.
The background is the environment of your message. Just like the backdrop in a play, it is often the first thing viewers see and the last thing they remember. No one finds a blank page engaging or memorable! Audiences need something flavorful to digest. With all of the abilities that digital signage offers, why wouldn’t you incorporate a background into your design? Digital content backgrounds can either be extremely effective for customer engagement, or they can deter audience eyes. You’ll learn how to avoid the latter in this blog.
Here are three high-level questions to help you figure out how good your content is (or isn’t).
1. How relevant is the content to your objectives? Many digital signage administrators starting out use lots of “eye candy,” that free or low-cost content floating around on the Internet. Sure it looks nice, but does it actually help you communicate your objectives? No. What it does do is help drive readership (see point #3), but that should only be one ingredient for effective digital signage. Your issues and objectives should directly drive most of your content.