Tag Archives: consumers
If the rise of television, movies, and more recently, YouTube say anything, it’s that people love watching video. Video is inescapable. News outlets, entertainment companies, and even schools, are filled with video, and consumers can’t seem to get enough.
One of the main advantages of using digital signage is that you can advertise in entirely new ways, including video. Don’t have the budget for TV ads? You can still use video to reach your customers. Simple interfaces like the one provided by truDigital allow you to easily display limitless content on your digital sign, and that includes video.
Your brand, your company, and your product are inseparable. When consumers experience your product, your packaging, or your signage, they are experiencing your brand and forming or evaluating an opinion about your company. To adequately meet their expectations, the consumer should have the same experience each time they use your product, visit your website, or visit a brick-and-mortar location. Therefore, most companies aim to be as consistent as possible with the messaging and design that reaches the consumer, but true brand consistency, especially in a large organization, can be a difficult to achieve and maintain.
Relaying information to customers has been a battle since business was born. Companies have spent countless dollars in an attempt to capture consumer’s attention and communicate their message. Traditional marketing has required companies to print newspaper ads, mail ads, flyers, posters, and billboards, all of which have a significant impact on the environment. In the old days, consumers tended to be either unaware or uncaring, but in the last 15-20 years, an environmentally conscious movement has been making its way to the masses. Consumers are becoming increasingly aware of the impact they have on the environment, and many are electing to support companies who show environmental responsibility.
For most businesses, it’s a sink or swim economy out there, and swimming means keeping up with ever-changing consumer expectations.
There is a famous story about Coca-Cola and Moxie Cola that illustrates this point. Most people haven’t heard of Moxie Cola, and there’s a reason why. Before the Great Depression, both beverage companies were fierce rivals, but when the stock market crashed in 1929 and times were tight, Moxie decided to cut their advertising program in favor of purchasing sugar for their product. Coca-Cola did exactly the opposite, bolstering their advertising campaign instead. It was a risky move, but look at Coca-Cola now. Moxie didn’t go under, they’re still around today, but they are nowhere near the global powerhouse Coca-Cola has become.