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We know from our previous posts that design is important. From how to avoid mistakes, to how to implement best practices, we are trekking steadily toward design expertise. Now it’s time for our sixth design blog: creating and using digital content backgrounds.
The background is the environment of your message. Just like the backdrop in a play, it is often the first thing viewers see and the last thing they remember. No one finds a blank page engaging or memorable! Audiences need something flavorful to digest. With all of the abilities that digital signage offers, why wouldn’t you incorporate a background into your design? Digital content backgrounds can either be extremely effective for customer engagement, or they can deter audience eyes. You’ll learn how to avoid the latter in this blog.