Tag Archives: brick and mortar
Your brand, your company, and your product are inseparable. When consumers experience your product, your packaging, or your signage, they are experiencing your brand and forming or evaluating an opinion about your company. To adequately meet their expectations, the consumer should have the same experience each time they use your product, visit your website, or visit a brick-and-mortar location. Therefore, most companies aim to be as consistent as possible with the messaging and design that reaches the consumer, but true brand consistency, especially in a large organization, can be a difficult to achieve and maintain.
Showcase Your Brand on Your Terms
Digital signage provides the ability to showcase your brand on your terms. You are in complete control of the content without the limitations that go along with traditional marketing materials such as posters, flyers, pamphlets, etc. It goes without saying that these outdated marketing platforms don’t support moving text, video, flash, html, or RSS, and they certainly don’t connect to the internet. Digital signage removes these limitations and puts tools in your hands to increase brand awareness and positive perception.
We can all agree that the economy looks bad. Unemployment is up, and profits for many companies are thinning out or disappearing altogether. It’s depressing out there. Some business owners will simply resign themselves to their fate, and hope the economy begins to pick up. But there are things business owners can do to drum up their own business. Instead of standing idly by while these intense economic waves crash against their life’s work, these owners take action to boost their sales and increase their brand awareness. Digital signage can be an innovative and eye-catching way to do just that. Countless businesses of all sizes are investing in the technology for use in their brick and mortar locations. Digital signage works. And luckily, it doesn’t have to break the bank.