Tag Archives: brand awareness
In the case of most small businesses, brand awareness may be driven solely by the logo on their storefront. Owners of these businesses often don’t know any other way of doing business. Traditional marketing such as TV spots and mailers are far outside the budget.
Coffee shops and similar businesses have long used the chalkboard as their primary way of communicating with the outside world, often employing talented chalk artists or witty, relevant messages. These strategies have proved useful to countless small businesses. So why do you need a digital sign at all? Couldn’t you just go out and purchase a chalkboard and a set of chalk for next to nothing? The answer, of course, is: Yes, you could. However, chalkboards don’t come with all of the advantages of digital signage. On the other hand, digital signage comes with all of the advantages of a chalkboard, and much more.
Showcase Your Brand on Your Terms
Digital signage provides the ability to showcase your brand on your terms. You are in complete control of the content without the limitations that go along with traditional marketing materials such as posters, flyers, pamphlets, etc. It goes without saying that these outdated marketing platforms don’t support moving text, video, flash, html, or RSS, and they certainly don’t connect to the internet. Digital signage removes these limitations and puts tools in your hands to increase brand awareness and positive perception.
We can all agree that the economy looks bad. Unemployment is up, and profits for many companies are thinning out or disappearing altogether. It’s depressing out there. Some business owners will simply resign themselves to their fate, and hope the economy begins to pick up. But there are things business owners can do to drum up their own business. Instead of standing idly by while these intense economic waves crash against their life’s work, these owners take action to boost their sales and increase their brand awareness. Digital signage can be an innovative and eye-catching way to do just that. Countless businesses of all sizes are investing in the technology for use in their brick and mortar locations. Digital signage works. And luckily, it doesn’t have to break the bank.
For most businesses, it’s a sink or swim economy out there, and swimming means keeping up with ever-changing consumer expectations.
There is a famous story about Coca-Cola and Moxie Cola that illustrates this point. Most people haven’t heard of Moxie Cola, and there’s a reason why. Before the Great Depression, both beverage companies were fierce rivals, but when the stock market crashed in 1929 and times were tight, Moxie decided to cut their advertising program in favor of purchasing sugar for their product. Coca-Cola did exactly the opposite, bolstering their advertising campaign instead. It was a risky move, but look at Coca-Cola now. Moxie didn’t go under, they’re still around today, but they are nowhere near the global powerhouse Coca-Cola has become.