Digital Signage Blog
The success of an organization is dependent on its employees. Engaged employees are enthusiastic and committed to their jobs. They understand goals and objectives of the organization and are committed to its overall success. Engaged employees are less likely to leave the organization to pursue other opportunities. The Bureau of National Affairs states, “U.S. businesses lose $11 billion annually as a result of employee turnover.”
There is no debating the economic benefit of employee engagement. Results include higher productivity, better employee retention, a positive, more creative environment, and generally a better place to work for everyone. So how do you improve employee engagement in your organization? Here is a five step guide:
Leader in digital signage software, truDigital, partners with FlyteSystems, a division of ITS, to provide real-time flight data to a digital sign near you
SALT LAKE CITY, UTAH, June 19, 2017—truDigital Signage is expanding its services by partnering with flight information provider FlyteSystems. truDigital, based out of Salt Lake City, Utah, is a pioneer in the development of signage software that is user-friendly and cost effective. FlyteSystems is a division of Chicago-based Industrial Television Services. ITS has been developing technologies related to flight information display systems since 1960. Together, truDigital and FlyteSystems seek to help customers at non-airport sites display the same type of up-to-the minute flight information seen on airport signage boards.
If you are a digital signage newbie, this quick-start guide will help you take the beginning steps toward an effective communication strategy. Because digital signage is part art and part science, most communicators start small with just one or two digital signs, test ideas and measure what works with their audience and then build on that. This discovery process is useful for any communications effort that involves interrupting people’s routine, because, after all, your message is not the most important thing on the mind of your viewer, or is it?
Historically, the term “wayfinding” has referred to techniques used by travelers who were making journeys on unmarked and often mislabeled routes. These techniques included symbols left by other travelers, astronomical charts and, eventually, maps and printed guides.
More recently, wayfinding has been used in the context of architecture to refer to the user experience of orientation and choosing a path within a man-made environment. It can also refer to the set of architectural or design elements that aid orientation — for example, colored paths featured in the flooring of hospitals or distinctive icons to indicate restrooms on a map at an amusement park.
Your digital signage is finally ready to go and your content management system is stocked full of content. Unfortunately, your self-celebration is quickly silenced by the lack of audience engagement. In fact, no one seems to notice the signs at all. What gives?
If you’re like the vast majority of those who implement digital signage, you’re not a designer. If that’s the case, you have to acknowledge the harsh reality of the situation — your slides are repelling your audience’s attention. Just because your content is being fed through a screen doesn’t mean everyone will automatically connect and engage. Think of how you quickly avert your gaze from mediocre-at-best advertisements on the subway, so too do the people in your workplace.