Digital Signage Blog
In a business, one of the biggest mistakes that can be made is a lack of contact and understanding from department to department. In a bid to avoid this problem, most companies should be looking to find a way of bridging that gap. One of the most powerful ways to do this is to replace static and easily outdated – and expensive – options like poster boards or banners with something more modern: like digital signage.
This allows the message to change as needed, and put together an interesting and more insightful way to keep everyone in the business informed and engaged.
When it comes to building a creative and cohesive digital signage design, you need to be smart about how you go about doing so. To grab the attention of a customer, you need to be using intelligent imagery.
Since your business needs to be able to provide a unique and enjoyable customer experience in general, you need to be able to first interact with a person to get them interested in the first place.
How, though, can you make sure that your digital signage makes this possible? What determining factors make the difference?
Keep It Simple
If you want to reach a diverse audience in an engaging, impactful way, you need to step up your digital signage game. With an increasingly competitive market, replete with vendors of all sizes, you need to figure out a way to take your skills to the next level and deliver a product that is fresh, unforgettable, and something your clients simply cannot function without.
Great plan! Now how to execute it? The name of the game is simplicity, supported by a few key tricks – five, to be exact. Are you ready to set your digital signage apart from the rest? Check out these five paths to your ultimate digital signage destination.
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer’s attention. Is digital signage the right tool for the job or is it just more clutter?
Short attention span
A report by Microsoft reveals the average human loses focus after eight seconds. Goldfish, with an attention span of nine seconds, now have us beat. This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time report. Technology is a driving factor behind this drop.
Digital marketing is a ubiquitous term that encompasses any platform that incorporates the latest in digital technology. Of the available outlets, digital signage and social media are the two platforms that have shown the most promise in capturing consumer attention. If both methods work amazingly well on their own, then it makes sense that the integration of the two is even better. In fact, most businesses that have put this into practice can attest the effectiveness of such a campaign.
Statistics at a glance
It is already well established that digital signage and social media work wonders by themselves in a marketing application. Some statistics will illustrate just how prevalent these two digital platform phenoms are: