The Official Blog of truDigital Signage

Digital Signage Blog

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Tuffy Tire & Auto Service Centers Enhance Customer Service Experience with Digital Menu Boards

SALT LAKE CITY, UTAH—June 18, 2013—Tuffy Tire and Auto Service announces the successful launch of AutoNetTV Digital Menu Boards in their locations.

As part of a campaign to provide its customers with a best-in-class in-store experience, Tuffy locations nationwide are being renovated with a fresh new color scheme, free WI-FI, leather seating and unique customer takeaways. Central to the experience is AutoNetTV’s state-of-the-art Digital Menu Board.

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Two Reasons Video Can Amp-Up Your Display

Two Reasons Video Can Amp-Up Your Display

If the rise of television, movies, and more recently, YouTube say anything, it’s that people love watching video. Video is inescapable. News outlets, entertainment companies, and even schools, are filled with video, and consumers can’t seem to get enough.

One of the main advantages of using digital signage is that you can advertise in entirely new ways, including video. Don’t have the budget for TV ads? You can still use video to reach your customers. Simple interfaces like the one provided by truDigital allow you to easily display limitless content on your digital sign, and that includes video.

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Appealing to the Rising Generation

Appealing to the Rising Generation with Digital Signage

Most businesses are engaged in a constant struggle to acquire new customers in order to maintain growth and profitability, and gaining new customers means appealing to those members of the rising generation. In an effort to connect with this demographic, companies are increasing their participation in social media and other social movements. However, social media isn’t the only way to connect with this ever-changing crowd.

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How Informative Digital Signs Pay Off

How Informative Digital Signs Pay Off

Digital signage often comes with a single goal: To sell a product. However, apart from their outstanding ability to drive sales and attract new customers, digital signs can be utilized as an effective way to inform. Informational digital signs are becoming increasingly popular among businesses around the world. They can help better communication in corporate settings, or increase brand awareness and exposure.

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Keep Your Brand Consistent with Digital Signage

Keep Your Brand Consistent with Digital Signage

Your brand, your company, and your product are inseparable. When consumers experience your product, your packaging, or your signage, they are experiencing your brand and forming or evaluating an opinion about your company. To adequately meet their expectations, the consumer should have the same experience each time they use your product, visit your website, or visit a brick-and-mortar location. Therefore, most companies aim to be as consistent as possible with the messaging and design that reaches the consumer, but true brand consistency, especially in a large organization, can be a difficult to achieve and maintain.