Digital Signage Blog
Digital menu boards represent a leap forward in the level of technology available to restaurants and retail stores. Depending on the service, they can be remarkably simple to change on the fly, and can help your business stand out among the competition. However, if you’re not careful, this power and flexibility can lead to potential confusion for your customers.
Just because you can change your prices, menu items, and specials, doesn’t mean you should make a habit of doing so. Changing things too often can conflict with your customer’s expectations and lead to frustration. Consumers in general expect consistency in the businesses they frequent. Among other things, they expect clean facilities, stable prices, and a relatively consistent menu that they can easily navigate.
One of the first communication pieces a customer will encounter when entering a retail business is a menu board displaying products and pricing. Most menu boards are little more than bland, printed posters that can be rendered useless by price changes and promotions. But recently, other options have become available. In our technologically primed society, an increasing number of corporations are going digital.
Several high-profile companies like Burger King and Costco have recently begun incorporating these sleek, next-generation devices in their stores. The result is a clean, color-rich, professional look that can be altered without costly printing fees.
As the use of digital signage increases, it is becoming more and more apparent that digital signs are not going anywhere. They are becoming an essential part of retail businesses everywhere. IMS Research has predicted that global growth in digital signage could exceed 40% in 2013. This growth stems from the proven ability of the technology to bring in customers.
Small business has much to gain in this arena, but they’re not the only ones cashing in on the advantages of this new technology. Major players like Walmart, Burger King and Costco have been investing in signage for their own locations. Burger King’s menu boards are especially impressive. Support of the technology from these heavy hitters brings legitimacy to this nascent technology in a big way.