Digital Signage Blog
truDigital- We create attractive, engaging and compelling digital signage for businesses nationally.
There are many flavors to choose from when the Christmas season comes knocking. These choices range from Secret Santas to Human Christmas Tree Pyramids. However, has it ever occurred to you that one easy, cheaper and more interesting way of fully engaging your employees at the holiday work party you have organized is through an interactive digital signage, particularly truDigital Signage. There are several ways to go about this and you can spice up this interesting moment with efficient and powerful content such as real-time Instagram collages or Twitter feeds, customized videos or graphics, among others.
Ways Of Accurately Measuring Digital Signage ROIA
Accurate measurement of ROI for your digital signage network is germane to the success of your business. The essence of this is to justify how much your business has invested in a digital signage network as well as to adjust (where necessary) the deployment, content and other variables to increase the impact of your network immediately it kicks off. Accurate measurement of ROI is not an easy process. Hence, you should incorporate the development of the right and needed measurements into your plans and network testing.
What is Digital Signage?
Digital signage is a subset of signage which adopts diverse technologies like LED and LCD to display digital images, video, and information which are found mostly in public places. They represent large description on the screen displaying a particular content or images of your business- to reach out to potential customers and engage all consumers of the particular product or service. This comes in many sizes depending on the choice of the business owner or expertise of the digital signage provider.
All those TV screens you see in public places like stores, restaurants, and others are what make up Digital Signage.
In this current world that is continually evolving with constant technological advancement, there is the need to keep every display active, on-point and ensure the real message is conveyed accordingly. Digital signage is one segment of signage, and with certain technologies like LCD, LED, and other forms of projections, your business and every content attached can be conveyed to the customers (existing and prospective). The contents displayed could be in the form of digital images, videos, streaming media, text, among others. These contents are displayed in public places where at least a reasonable number of persons can have a view and possibly, pick an interest.
For any business that has menus on-site, you might find that it’s hard to keep them updated. However, by having to pay out for new menus to be delivered to every store because of a single typo or a new product offering, your business spends more than it has to on its marketing of products and services. It’s for this reason that companies like truDigital offers comprehensive digital signage and menus for your business. That being said, digital menus can pose their own challenges – many of them needless.
Why, then, do we make the management and control of a digital menu board such a headache-inducing experience?