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Digital Signage to Aid Small Business Growth

Digital Signage to Aid Small Business Growth

Small business is important to the economy. Nearly 60 percent of the private workforce is employed by small business, and they are responsible for 39 percent of the U.S. gross domestic product, according to the U.S. Department of Commerce.

Economic uncertainty and low sales plague small businesses throughout the country. Many customers feel more comfortable with larger retail chains and big-box stores. With looming giants like Amazon and Walmart, small businesses have been struggling. But certain advancements in technology may shift the way consumers view small business. Digital signage, though still relatively new, is a formidable weapon in the hands of small business owners. The growth of digital signage may even accelerate small business growth in 2013 because digital signage acts as an equalizer of sorts. It places sleek, professional marketing back into the hands of business owners at a fraction of the cost of traditional marketing.

In our technology-obsessed society, digital signs lend a certain level of credibility and professionalism to small business, and more effectively show-off the values and vision of small businesses. With digital signage comes the ability to tailor messaging based on current events, weather, or even the time of day. Of course, you can get these same benefits from a simple chalkboard, but a chalkboard won’t give you automation options for ease of use, vibrant colors to catch your customer’s eye, or a professional look and feel that will make them feel like you’re going to be around for years to come.