Digital Signage Blog
Increasing Your Engagement with Digital Signage
Lately, Digital out-of-home (DOOH) signage has hit a boom, and by 2020, the digital signage industry is forecast to generate up to 15 billion dollars. According to recent studies, the retail experience between the ages of 16 and 24 is witnessing a rapid change. As a small or large retailer, your single choice of adopting digital signage, especially with truDigital can launch your business as firmly as possible into a digital world that is continually evolving and increasing.
2018 Digital Signage Resolutions
It is a new year! It is a new beginning. Another time to stay fresh and keep the goals alive and intact. Robert H. Schuller says and I quote, “You will never win if you never begin.” You have done enough contemplating. Now is the time to launch the new year with digital signage. If you are yet to incorporate digital signage into your dealings, you are still living in the old days, but you can catch some breath as truDigital covers you.
1. Stay on point- Do not feel inferior
You might want to question the correlation between the two topics. Meanwhile, educational institutions have been forced to accept digital signage in totality. The evolution of a digital media culture is responsible for this. Now, the next question would be for what purpose? The simple answer to this is for engaging audiences that are not readily reachable via existing traditional methods.
Now, this need has prompted digital signage providers like truDigital to incorporate its services into the education sector. It has become a trend and ranks among the top ten fastest-growing markets in the digital signage space. Similarly, the reach of digital signage and how much penetration it has into the education sector is responsible for its position as one of the major digital signage markets across the globe.
In the year 2016, the global digital signage market size had its estimation at USD16,044.1 million and according to a study conducted by Research and Markets, the digital signage market has been predicted to reach the 31.71 billion USD mark by 2025 within the forecast period of 2014-2025. In addition, the market as a whole is anticipated to witness a 7.9% CAGR over the period forecast. This is for no other reason than the increase in demand for the services and accompanying products from end-use industries. On a large note, these are the retail and healthcare industries, which are expected to stir the growth of the industry through the period.
Ask yourself, is my digital content pulling in more interest and customer engagement or getting the audience confused and/or uninterested? According to an Intel study, 400% more views than static signage are captured by digital communications. However, digital content are not all created equal as there are varied forms of digital communications and strategies adopted by each digital signage company. At truDigital, we understand the essence of capable content and follow the recent trend and advancement in technologies to the core. Basically, we combine content and context to achieve this and truDigital would stop at nothing to convey the necessary information. The following are some of the general rules to adopt in designing as well as delivering an effective digital communication/signage: