Author Archives: Michael Peine
Blending Art with Digital Signage
Have you ever thought about how digital signage can tremendously transform your artistic style and sales?
Well just as Neo-Plasticism desired to change the form of composition in regards to painting and architecture by changing how people viewed their environment, this is how digital signage can transform Art!
Moreover, the primary purpose of digital signage is to pass a message to your audience. Digital signage has shown an alternative method to artistic works by developing digital animations or designing apps than what the society is accustomed to.
The Benefits Of Branding Using Digital Signage
Gone are the days when just the trade name of your business was adequate to make your business relevant or valuable to customers. Today, there are lots of things that you must do to maintain the company and its image in front of customers. You must draft out possible measures to present your business in an excellent package that becomes its brand which customers recognize fast. Notwithstanding, building brands and making it recognizable is just the initial phase of branding. The primary work lies in building brand equity that involves substantial work in creating a trustworthy brand. To create brand equity, you should adopt a sound strategy of satisfying clients with a thoughtful goal of value in mind.
Increasing Your Engagement with Digital Signage
Lately, Digital out-of-home (DOOH) signage has hit a boom, and by 2020, the digital signage industry is forecast to generate up to 15 billion dollars. According to recent studies, the retail experience between the ages of 16 and 24 is witnessing a rapid change. As a small or large retailer, your single choice of adopting digital signage, especially with truDigital can launch your business as firmly as possible into a digital world that is continually evolving and increasing.
2018 Digital Signage Resolutions
It is a new year! It is a new beginning. Another time to stay fresh and keep the goals alive and intact. Robert H. Schuller says and I quote, “You will never win if you never begin.” You have done enough contemplating. Now is the time to launch the new year with digital signage. If you are yet to incorporate digital signage into your dealings, you are still living in the old days, but you can catch some breath as truDigital covers you.
1. Stay on point- Do not feel inferior
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer’s attention. Is digital signage the right tool for the job or is it just more clutter?
Short attention span
A report by Microsoft reveals the average human loses focus after eight seconds. Goldfish, with an attention span of nine seconds, now have us beat. This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time report. Technology is a driving factor behind this drop.