Author Archives: Michael Peine
We live in a highly competitive world, a place where every organization is on a continuous quest to dish out the best offerings in their field. Let’s face it, you’re in business to make profit and gain your customers trust while adding value to your organization.
So in order to accomplish this task, you adopted the use of digital signage. However, you realize that despite the time spent in putting up this means of advertising, your customers still aren’t paying attention to your signage. You begin to wonder where you’ve gone wrong!
Today’s world has transcended to Audio-visual, that’s why digital signage is gradually taking over displays for maximum impact. There’s no denying that digital media has usurped the media industry and particularly the most influential marketing metric of all – the ability to capture and engage consumers’ attention.
Businesses can capitalize on these focal points with digital signage because if digital marketing is capturing audience interest, multiple eye-catching display layouts will only support such efforts.
So what is a digital signage layout?
Digital Signage Technology For Improved Advertising Power
Technology, being the order of the day in this new age, is the sole driver of many notable changes we experience in our daily lives. Such change is exhibited in digital signage. Now, digital signage owners can take advantage of interactive marketing as it efficiently provides diverse ways through which advertising messages can be personalized and also, make them suitable for customers’ needs.
There are a couple of technology tools that enhance the marketing strategies of sign owners, and of course, we at truDigital adopt a number of them. In the following “Good, Better, Best” model, the methods of improving the effectiveness of advertising are highlighted.
Using Digital Signage For Better Retail Sales
Every now and then, retailers are faced with very intense competition- both with one another and other online counterparts. In addition, it becomes somewhat difficult to reach distracted customers who prefer looking up deals on their smartphones to concentrating on advertisements. Now, the question is, how can retailers stand above others? In other words, what purpose does digital signage serve in ensuring and improving a satisfactory customer delivery as well as enhancing the bottom line?
The Right Experience
Drawbacks to Avoid with Digital Signage
A common problem in business, mainly, the technology-inclined ones is the sunk cost fallacy. It is brought about when you continuously have to invest in some feature, at least to break even after you must have sunk money into the same but unfortunately, isn’t yielding as expected. The sunk cost issue can find its place within the digital signage network also unless you take necessary avoidable steps as discussed in the following:
1. Deploy, Then Leave