Author Archives: Michael Peine
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer’s attention. Is digital signage the right tool for the job or is it just more clutter?
Short attention span
A report by Microsoft reveals the average human loses focus after eight seconds. Goldfish, with an attention span of nine seconds, now have us beat. This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time report. Technology is a driving factor behind this drop.
Digital marketing is a ubiquitous term that encompasses any platform that incorporates the latest in digital technology. Of the available outlets, digital signage and social media are the two platforms that have shown the most promise in capturing consumer attention. If both methods work amazingly well on their own, then it makes sense that the integration of the two is even better. In fact, most businesses that have put this into practice can attest the effectiveness of such a campaign.
Statistics at a glance
It is already well established that digital signage and social media work wonders by themselves in a marketing application. Some statistics will illustrate just how prevalent these two digital platform phenoms are:
This is a guest blog post by Matthew Miller, CEO and Founder of Strea.ma.
We’re proud to announce that Strea.ma, the cloud-based social display wall and analytics solution, is now available for the truDigital Signage platform.
Strea.ma automatically brings social updates, conversations and images into an easy-to-use, beautiful display, that:
- makes your display signage more interactive and fun.
- incentivizes your audience to promote your brand on social media.
- shows the world what your audience is saying about your brand.
Leading Provider of Digital Signage, truDigital, Partners with Strea.ma to Bring Intuitive Social Media Walls and Content Hubs to a Display Near You
SALT LAKE CITY, UTAH, July 11, 2017—Digital signage innovator truDigital Signage announced a new partnership with Strea.ma, an application developer for streaming content. Based in Utah, truDigital Signage specializes in signage technology to improve digital communications. With Strea.ma, content from social media is displayed as streaming feeds on digital displays, adding excitement for employees or customers.
We know from our previous posts that design is important. From how to avoid mistakes, to how to implement best practices, we are trekking steadily toward design expertise. Now it’s time for our sixth design blog: creating and using digital content backgrounds.
The background is the environment of your message. Just like the backdrop in a play, it is often the first thing viewers see and the last thing they remember. No one finds a blank page engaging or memorable! Audiences need something flavorful to digest. With all of the abilities that digital signage offers, why wouldn’t you incorporate a background into your design? Digital content backgrounds can either be extremely effective for customer engagement, or they can deter audience eyes. You’ll learn how to avoid the latter in this blog.