Author Archives: Michael Peine
Increasing Your Engagement with Digital Signage
Lately, Digital out-of-home (DOOH) signage has hit a boom, and by 2020, the digital signage industry is forecast to generate up to 15 billion dollars. According to recent studies, the retail experience between the ages of 16 and 24 is witnessing a rapid change. As a small or large retailer, your single choice of adopting digital signage, especially with truDigital can launch your business as firmly as possible into a digital world that is continually evolving and increasing.
2018 Digital Signage Resolutions
It is a new year! It is a new beginning. Another time to stay fresh and keep the goals alive and intact. Robert H. Schuller says and I quote, “You will never win if you never begin.” You have done enough contemplating. Now is the time to launch the new year with digital signage. If you are yet to incorporate digital signage into your dealings, you are still living in the old days, but you can catch some breath as truDigital covers you.
1. Stay on point- Do not feel inferior
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer’s attention. Is digital signage the right tool for the job or is it just more clutter?
Short attention span
A report by Microsoft reveals the average human loses focus after eight seconds. Goldfish, with an attention span of nine seconds, now have us beat. This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time report. Technology is a driving factor behind this drop.
Digital marketing is a ubiquitous term that encompasses any platform that incorporates the latest in digital technology. Of the available outlets, digital signage and social media are the two platforms that have shown the most promise in capturing consumer attention. If both methods work amazingly well on their own, then it makes sense that the integration of the two is even better. In fact, most businesses that have put this into practice can attest the effectiveness of such a campaign.
Statistics at a glance
It is already well established that digital signage and social media work wonders by themselves in a marketing application. Some statistics will illustrate just how prevalent these two digital platform phenoms are:
This is a guest blog post by Matthew Miller, CEO and Founder of Strea.ma.
We’re proud to announce that Strea.ma, the cloud-based social display wall and analytics solution, is now available for the truDigital Signage platform.
Strea.ma automatically brings social updates, conversations and images into an easy-to-use, beautiful display, that:
- makes your display signage more interactive and fun.
- incentivizes your audience to promote your brand on social media.
- shows the world what your audience is saying about your brand.