The Official Blog of truDigital Signage

Author Archives: Digital Signage Guru

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diamond verizon

Diamond Wireless, a Verizon Wireless Premium Retailer, Partners with truDigital Signage to Enhance In-Store Marketing

SALT LAKE CITY, UTAH, April 5, 2016—Diamond Wireless, a premium retailer for Verizon Wireless, announced the launch of a marketing initiative with truDigital Signage media partner. The strategy involves deploying digital signage solutions in Diamond Wireless retail stores to support its marketing efforts and strengthen customer experience through convenient and current information. Diamond Wireless plans to use digital signage to display video and multimedia content specifically developed to provide valuable information to customers. Content displayed on monitors will feature products, consumer-relevant topics, advertising and event information. Diamond Wireless chose Utah-based truDigital Signage because of its digital signage expertise and national footprint. TruDigital helps businesses transition to technology-based communication solutions with turn key packages.

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Treasure Valley Family YMCA Chooses truDigital Signage to Boost Customer Experience and Reduce Staff Workload

Treasure Valley Family YMCA Chooses truDigital Signage to Boost Customer Experience and Reduce Staff Workload

SALT LAKE CITY, UTAH, March 1, 2016—truDigital Signage is pleased to announce that the Treasure Valley Family YMCA has implemented its software to enhance communication, build community and lower costs. Their digital signage software will allow the YMCA to share news, relay messages and display crucial donor information while streamlining the staff members’ tasks.

“We have so many important pieces of news, member stories, thank you messages to donors and valuable information that we want to share daily with our members. Our partnership with truDigital has allowed us to do this in a very impactful and efficient manner. The product is user-friendly, especially for a small team like ours,” said Katherine Johnson, Communications and Marketing Director at Treasure Valley Family YMCA.

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In the store

How to Increase Customer Engagement with Digital Signage

While the physical signage technology you choose is important, display solutions are only as good at spurring customer interaction as the content your company is promoting. With so many mediums vying for customers’ attention, it’s easy for your well-intended message to be received as nothing more than visual spam. However, creating engaging content is easier than retailers think these days if they stick to these simple guidelines:

Research: Know your audience. Content must be personally relevant to the viewer. Know the personality traits of your demographic.

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Digital Signage Company Partners with Peerless-AV, Enables Customers to Bring Digital Signage Technology Outdoors

SALT LAKE CITY, UTAH—April 14, 2015—truDigital Signage is pleased to announce they are now an authorized dealer of Peerless AV products. With this new partnership, truDigital is able to provide the latest in outdoor display technology for all of Utah and the Rocky Mountain region. This cutting edge technology from Peerless AV features a single display, self-enclosed without any heating or cooling solutions required to operate the display. “We are very excited to bring our solution to the outdoor market with these affordable outdoor displays,” said truDigital’s Vice President of Business Development, Larry Caldwell.

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truDigital Extends Digital Signage Platform with Live News from Associated Press

SALT LAKE CITY, UTAH—October 1, 2014—truDigital announced today the integration between Associated Press and truDigital’s cloud-based digital signage solution. truDigital’s customers are able to add a large variety of live, ready-made content to their digital signage playlists in seconds. With up to 12 different categories ranging from sports to entertainment, customers will have a large selection in content to choose from.

AP’s commitment to independent, comprehensive journalism has deep roots. Founded in 1846, AP has covered all the major news events of the past 165 years, providing high-quality, informed reporting of everything from wars and elections to championship games and royal weddings.