The Official Blog of truDigital Signage

Monthly Archives: December 2016


Digital signage captures Death Star plans with Rogue One campaign

Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A Star Wars Story” in the UK and Europe, which opened in the UK on Dec. 15. The campaigns feature augmented reality deployments, DOOH campaigns and more, according to a press release.

O2, a telecommunications company, ran a campaign advertising its Priority app, which customers could use to enter a contest to win tickets to see a pre-release screening of the movie. Customers that purchased an O2 product could also enter to win one of five gifts including Rogue One tickets, a six-month DisneyLife subscription and more.


Trends in 2017

The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel pitches, bigger screens, better resolution, faster refresh rates and much more. As this battle rages, retailers, financial institutions and customers will begin to look at digital signage not just as an isolated deployment, but a complete customer experience solution. These are just a few of the trends on the horizon for 2017, which we explored in the 2017 Digital Signage Future Trends report.


3 tips to Engage Retail Customers as they Wait

What do you do when you wait in line at Starbucks? Do you scroll through your Facebook news feed? Maybe you reply to your emails, or check the headlines on Twitter? Whatever it is, waiting time in the retail world is almost inevitable. However, it’s also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.

Rather than leaving your customers to stare down at their phones, use that time to connect them with your brand. In this article, we’ll show you three quick and simple steps for starting to plan the engagement of your retail audience while they wait.


Is digital signage the key to holiday retail training?

The holiday season is a stressful time for retail employees as they have to handle a storm of customers. Many retailers have to hire seasonal employees to handle the holiday rush, but training can be a difficult endeavor. How can retailers ensure employees learn quickly and retain the information all while working in a hectic environment? Can digital signage provide the key ingredient needed to get employees up to speed?