Monthly Archives: July 2016
How did your college get information out back when you were in school? Were there crowded cork boards complete with often-ignored extortions not to post any unapproved signs? Or perhaps you attended college a little more recently and received endlessly long and frequent announcement emails, most of which you deleted unread.
Colleges are places where tons of information is distributed every day — and not just in classes. Students want to hear about everything from that day’s lunch options to their professors’ office hours to emergency alerts. Administrators and other people responsible for getting that information out often find it challenging to get relevant information to students and visitors without also overloading them with info they don’t need.
A huge part of digital signage content design is function, and the function of digital signage is to communicate a message to your audience. So, the text of your message is extremely important. Typography can make or break your design. If no one can read your message, what’s the point of displaying it in the first place? The good news is, simple practices will keep the text of your campaigns readable and effective for as long as you use them.
More and more companies are embracing an interactive component to their marketing and sales strategies. It proves to be an excellent way to connect with their customer base and provides an additional revenue stream. However, installing a touchscreen kiosk or video wall doesn’t guarantee success or engagement from your customers. When it comes to your interactive experience, content is king. Here are some basic tips for creating content that your audience will love.
A major factor to consider when choosing a digital signage software is what type of digital signage content the solution offers. Most digital signage software solutions offer various “templates” or “packages” for you to choose from like truDigital.
Even if you already know what kind of digital signage content you want to display, you may be surprised at the options that are available to you. Here are our 10 examples of great digital signage content!
1.) In-store promotions & campaigns | Use for: retail, restaurants, hospitality
2.) Motivational quotes | Use for: office spaces, gyms
3.) Menu boards | Use for: restaurants
4.) Directory boards | Use for: real estate, schools, offices
5.) Video advertisements | Use for: retail, restaurants
6.) Alert systems | Use for: schools & universities
7.) News | Use for: real estate, offices
8.) Waitlist | Use for: cafes
9.) Web pages | Use for: office spaces
10.) Social media walls | Use for: office spaces, retail, restaurants, hospitality