The Official Blog of truDigital Signage

Monthly Archives: October 2015

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In the store

How to Increase Customer Engagement with Digital Signage

While the physical signage technology you choose is important, display solutions are only as good at spurring customer interaction as the content your company is promoting. With so many mediums vying for customers’ attention, it’s easy for your well-intended message to be received as nothing more than visual spam. However, creating engaging content is easier than retailers think these days if they stick to these simple guidelines:

Research: Know your audience. Content must be personally relevant to the viewer. Know the personality traits of your demographic.