The Official Blog of truDigital Signage

Monthly Archives: February 2014


Walmart Proves Product Lift with Digital Signage

Digital signage is really starting to have significant impact for retailers. Walmart has recently announced the results of their upgraded SMART digital signage network monitors. The new network is very different in purpose and results.

Old Walmart TV network New SMART Network
1. Audience aggregation 1. Helping shoppers shop smarter
2. 30 second ads 2. Formats designed for retail
3. Single-channel CRTs 3. Zone specific screens

The Pitfalls of Do-It-Yourself Digital Signage

There is nothing like building or accomplishing something yourself, having it look great and exactly the way you want it, and paying less for it too. Being a do-it-yourself-er can be rewarding, but when it comes to digital signage, there may be some things you just want left to the pros.


truDigital Signage is Now an Official Digital Signage Federation Member

SALT LAKE CITY, UTAH—February 12, 2014—truDigital, a provider of premier cloud-based digital signage solutions, has become an official member of the Digital Signage Federation.

With the Digital Signage Federation, you will find a welcoming place to contribute freely in an atmosphere that is truly open, unbiased and dedicated to the full constituency of the digital signage industry – where you are not evaluated by the size of your company, but rather, judged by the value of your ideas.


Pacific Union College Preparatory School Enhances Student Engagement with New Digital Signage

SALT LAKE CITY, UT—February 5, 2014— Pacific Union College (PUC) Preparatory School, a Seventh-day Adventist Christian learning community, recently installed truDigital’s premier digital signage solution in their school.

Located in Angwin, California, PUC wanted a system that was not only cost effective, but engaging as well. With truDigital’s solution, students would be more likely to notice announcements and information, and therefore more likely to receive the message and act on it.

The easy to use solution meant that PUC could use any computer (laptop or desktop) running any operating system (Windows, Mac, Linux) to access truDigital’s cloud-based platform 24/7, anywhere in the entire world. The ability to make real time changes was also a benefit to PUC.