The Official Blog of truDigital Signage

Monthly Archives: June 2013

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The Problem with Traditional Marketing, Digital Signage to the Rescue

The Problem with Traditional Marketing, Digital Signage to the Rescue

If you’ve been reading this blog for long, you’ve come to know that digital signs are superior to traditional marketing materials in almost every way, especially when functioning as menu boards. Recently, one of our associates encountered a particularly glaring problem with a restaurant’s traditional plastic back-lit sign.

“The other day, I left the office to get some lunch at a national restaurant chain. As I got in line, I looked up at the menu board and noticed that something was wrong. Three of the combo meal options had a sticker placed over the photo. The sticker read ‘PRODUCT NO LONGER AVAILABLE.’”

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tuffy-tire-and-auto-service

Tuffy Tire & Auto Service Centers Enhance Customer Service Experience with Digital Menu Boards

SALT LAKE CITY, UTAH—June 18, 2013—Tuffy Tire and Auto Service announces the successful launch of AutoNetTV Digital Menu Boards in their locations.

As part of a campaign to provide its customers with a best-in-class in-store experience, Tuffy locations nationwide are being renovated with a fresh new color scheme, free WI-FI, leather seating and unique customer takeaways. Central to the experience is AutoNetTV’s state-of-the-art Digital Menu Board.

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Two Reasons Video Can Amp-Up Your Display

Two Reasons Video Can Amp-Up Your Display

If the rise of television, movies, and more recently, YouTube say anything, it’s that people love watching video. Video is inescapable. News outlets, entertainment companies, and even schools, are filled with video, and consumers can’t seem to get enough.

One of the main advantages of using digital signage is that you can advertise in entirely new ways, including video. Don’t have the budget for TV ads? You can still use video to reach your customers. Simple interfaces like the one provided by truDigital allow you to easily display limitless content on your digital sign, and that includes video.

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Appealing to the Rising Generation

Appealing to the Rising Generation with Digital Signage

Most businesses are engaged in a constant struggle to acquire new customers in order to maintain growth and profitability, and gaining new customers means appealing to those members of the rising generation. In an effort to connect with this demographic, companies are increasing their participation in social media and other social movements. However, social media isn’t the only way to connect with this ever-changing crowd.