Monthly Archives: February 2013
We can all agree that the economy looks bad. Unemployment is up, and profits for many companies are thinning out or disappearing altogether. It’s depressing out there. Some business owners will simply resign themselves to their fate, and hope the economy begins to pick up. But there are things business owners can do to drum up their own business. Instead of standing idly by while these intense economic waves crash against their life’s work, these owners take action to boost their sales and increase their brand awareness. Digital signage can be an innovative and eye-catching way to do just that. Countless businesses of all sizes are investing in the technology for use in their brick and mortar locations. Digital signage works. And luckily, it doesn’t have to break the bank.
Good digital signage depends on attractive, dynamic content designed to draw attention and push product. Without good content, your powerful new technology may fall flat in the view of your customers, ultimately rendering it useless. To take advantage of your digital signs, try using the following tips to take your content to the next level.
Developing effective digital campaign takes time. The more thought you put into your digital marketing campaigns, the more you will be able to get out of them. In order to most effectively sell to your customer base, you need to know who they are and what they want. You need to know what kind of media they consume so you can effectively emulate it. After you know what your customers want, you can create content.
For most businesses, it’s a sink or swim economy out there, and swimming means keeping up with ever-changing consumer expectations.
There is a famous story about Coca-Cola and Moxie Cola that illustrates this point. Most people haven’t heard of Moxie Cola, and there’s a reason why. Before the Great Depression, both beverage companies were fierce rivals, but when the stock market crashed in 1929 and times were tight, Moxie decided to cut their advertising program in favor of purchasing sugar for their product. Coca-Cola did exactly the opposite, bolstering their advertising campaign instead. It was a risky move, but look at Coca-Cola now. Moxie didn’t go under, they’re still around today, but they are nowhere near the global powerhouse Coca-Cola has become.
Digital signage offers businesses a new way of communicating with their customers. Because of the built-in flexibility of some of the more effective units and services, businesses are able to influence their customers in totally new and engaging ways.
Among other advantages, digital signage can enable businesses to run strategic, real-time promotions to attract new customers while keeping the regulars coming back for more. Got some soon-to-be expired product? Run a one-day promotion on the fly. Is one of your products out of stock? Show your customers when it’s expected back. The possibilities are endless with digital signage.