Digital Signage Blog
A common phrase in retail and other businesses is that, “the customer is always right” or “the customer is king.” These statements point to an overarching truth that if your customer’s experience is flawed, they won’t give you a second chance. Restaurants have to keep this fact in mind as they compete for a piece of the customer pie. One way for restaurants to get ahead is to build interactive customer experiences through technology such as digital signage.
As digital signage has become a more cost-effective and accessible solution, businesses of all sizes are looking to leverage the dynamic platform and maximize its potential.
Yet, to their own detriment, many brands mistakenly approach the platform with a warped perception of what types of content their customers crave and what really works in an effort to generate a return on their investment. To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium. It’s not enough to simply have content with a strong call to action — many other variables come into play.
You’ve spent all this money on a digital signage system, and put in many hours of work to craft attractive, succinct and informative messages. So how do you know that your efforts are working? If you haven’t been using digital signage for corporate communications, think about doing so – it saves time and money, and makes everything run smoother.
You can use ROI triggers to measure results, which is always a good idea, but there are more general ways to determine if your digital signage is effective, and easy fixes if it needs improvement.
By Mary K. Pratt |Contributing Writer, CIO|
Here are five things you need to know about digital signs, which will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.
1. It’s more than advertising. Digital signage generally displays content for a targeted audience at venues such as college and corporate campuses, medical facilities, retailers, transportation centers and work spaces. Organizations from all types of industries use digital signage to deliver messages to consumers and employees alike. They use it to advertise products, improve brand awareness, increase worker efficiency and provide information and instructions.
Oct. 27, 2016 | by Debbie Wilson-dewitt
School is starting. New students need to get oriented while returning students might need their memories refreshed. Schools can take advantage of a digital signage solution to get students moving about their grounds, interacting with one another, and finding out what’s where by creating a scavenger hunt.