Digital Signage Blog
Leader in digital signage software, truDigital, partners with FlyteSystems, a division of ITS, to provide real-time flight data to a digital sign near you
SALT LAKE CITY, UTAH, June 19, 2017—truDigital Signage is expanding its services by partnering with flight information provider FlyteSystems. truDigital, based out of Salt Lake City, Utah, is a pioneer in the development of signage software that is user-friendly and cost effective. FlyteSystems is a division of Chicago-based Industrial Television Services. ITS has been developing technologies related to flight information display systems since 1960. Together, truDigital and FlyteSystems seek to help customers at non-airport sites display the same type of up-to-the minute flight information seen on airport signage boards.
If you are a digital signage newbie, this quick-start guide will help you take the beginning steps toward an effective communication strategy. Because digital signage is part art and part science, most communicators start small with just one or two digital signs, test ideas and measure what works with their audience and then build on that. This discovery process is useful for any communications effort that involves interrupting people’s routine, because, after all, your message is not the most important thing on the mind of your viewer, or is it?
Historically, the term “wayfinding” has referred to techniques used by travelers who were making journeys on unmarked and often mislabeled routes. These techniques included symbols left by other travelers, astronomical charts and, eventually, maps and printed guides.
More recently, wayfinding has been used in the context of architecture to refer to the user experience of orientation and choosing a path within a man-made environment. It can also refer to the set of architectural or design elements that aid orientation — for example, colored paths featured in the flooring of hospitals or distinctive icons to indicate restrooms on a map at an amusement park.
Your digital signage is finally ready to go and your content management system is stocked full of content. Unfortunately, your self-celebration is quickly silenced by the lack of audience engagement. In fact, no one seems to notice the signs at all. What gives?
If you’re like the vast majority of those who implement digital signage, you’re not a designer. If that’s the case, you have to acknowledge the harsh reality of the situation — your slides are repelling your audience’s attention. Just because your content is being fed through a screen doesn’t mean everyone will automatically connect and engage. Think of how you quickly avert your gaze from mediocre-at-best advertisements on the subway, so too do the people in your workplace.
Let’s cut to the chase short and sweet. Digital signage has evolved. Period and end of sentence. It began as a means of advertising and then it took on the patina of providing a “wow factor” for the viewer and collecting impressions that could not be ignored. Yes, it is still all that but to an ever increasing extent, it has moved beyond those paradigms to so much more. Of course this begs the question of defining what “more” actually is. In this case “more” refers to more communication, more devices, more locations, more content, more calls to action, more responses, more ability to measure, more return on objectives, and finally, all of this information delivered to more targeted people who are then able to be more productive.
- Leader in digital signage software, truDigital, partners with FlyteSystems, a division of ITS, to provide real-time flight data to a digital sign near you
- Digital Signage Strategy for Newcomers
- Digital Signage: A Budget-Friendly Wayfinding Tool
- Design Matters in Digital Signage
- Employee Facing Digital Signage for a Better Workplace