Digital Signage Blog
Few people choose to watch a black and white movie if there is a color alternative, just as no one gets excited about plain, black on white text. The same rule applies to digital signage content. Color is key to audience attraction. In fact, it’s one of the main factors that connect viewers to a message.
Did you know that almost 85 percent of consumers said color was the primary reason that they purchase a particular product? Or that 93 percent of consumers look at the products overall visual appearance when they’re buying? Color improves comprehension, learning and readability. And it gets better, color increases brand recognition by 80 percent. Branding connoisseur, William Arruda, wrote in a Forbes article: “Color is powerful because it exudes brand attributes and makes you memorable. Are you using color appropriately to stand out?”
Digital Signage users know that the implementation process can be long and tedious — or even worse, like something akin to a moving target that is as elusive as shooting clouds in the sky! It’s time to understand why this is often the case and what you can do about it.
It’s not hard to recite hundreds of examples on how adding a digital signage network to an organization’s communications mix can reap a variety of rewards, including increased awareness, decreased printing costs and instant dissemination of helpful information with a high degree of relevancy. As a matter of fact, the benefits are as diverse as the breadth of applications for digital signage.
If you have a digital signage system, you know that keeping your content fresh and engaging is the primary goal. But who owns that content? Who decides on the strategy? Every organization needs a digital signage champion.
Most digital signage systems are researched and purchased by an IT Administrator. This makes perfect sense, since it’s an infrastructure and networking issue. However, once it’s installed, it’s no longer really a facility issue — it’s a communications issue.
Most organizations assign content tasks to their marketing, communications or HR departments. Some schools allow student groups and department heads to contribute. But who pulls it all together to make sure you’re showing the right content to the right people?
truDigital Signage Partners with Current, Powered by GE, to Increase the Impact of In-Store Digital Marketing
SALT LAKE CITY, UTAH, March 1, 2017—Today, leading signage software provider truDigital announces it is partnering with Current, powered by GE to bring its trusted digital signage solutions to businesses worldwide. The new alliance will facilitate the integration of Current’s intelligent app services for clientele in the commercial and industrial sectors.
Leading the industry in development and capabilities of digital signage, truDigital fulfills a unique niche in Current’s drive to build intelligent environments across industries. By pairing sensors and software with GE’s Industrial Internet platform, Predix*, Current will allow customers to utilize signage as a communication system to increase operational efficiency with a focus on efficient energy usage.
A common phrase in retail and other businesses is that, “the customer is always right” or “the customer is king.” These statements point to an overarching truth that if your customer’s experience is flawed, they won’t give you a second chance. Restaurants have to keep this fact in mind as they compete for a piece of the customer pie. One way for restaurants to get ahead is to build interactive customer experiences through technology such as digital signage.
- Digital Signage Content Design Isn’t Always Black and White
- 7 Steps to Digital Signage Success
- Who is Your Company’s Digital Signage Champion?
- truDigital Signage Partners with Current, Powered by GE, to Increase the Impact of In-Store Digital Marketing
- Creating Better Restaurant Experiences with Digital Signage