The Official Blog of truDigital Signage

Digital Signage Blog

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DrawbackstoAvoid (1)

Drawbacks to Avoid with Digital Signage

Drawbacks to Avoid with Digital Signage

A common problem in business, mainly, the technology-inclined ones is the sunk cost fallacy. It is brought about when you continuously have to invest in some feature, at least to break even after you must have sunk money into the same but unfortunately, isn’t yielding as expected. The sunk cost issue can find its place within the digital signage network also unless you take necessary avoidable steps as discussed in the following:

1. DEPLOY, THEN LEAVE

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ArtinDigitalSignage

Blending Art with Digital Signage

Blending Art with Digital Signage

Have you ever thought about how digital signage can tremendously transform your artistic style and sales?

Well just as Neo-Plasticism desired to change the form of composition in regards to painting and architecture by changing how people viewed their environment, this is how digital signage can transform Art!

Moreover, the primary purpose of digital signage is to pass a message to your audience. Digital signage has shown an alternative method to artistic works by developing digital animations or designing apps than what the society is accustomed to.

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BrandingBlog

Branding With Digital Signage

The Benefits Of Branding Using Digital Signage

Gone are the days when just the trade name of your business was adequate to make your business relevant or valuable to customers. Today, there are lots of things that you must do to maintain the company and its image in front of customers. You must draft out possible measures to present your business in an excellent package that becomes its brand which customers recognize fast. Notwithstanding, building brands and making it recognizable is just the initial phase of branding. The primary work lies in building brand equity that involves substantial work in creating a trustworthy brand. To create brand equity, you should adopt a sound strategy of satisfying clients with a thoughtful goal of value in mind.

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IncreaseEngagement

Increasing Engagement With Digital Signage

Increasing Your Engagement with Digital Signage

Lately, Digital out-of-home (DOOH) signage has hit a boom, and by 2020, the digital signage industry is forecast to generate up to 15 billion dollars. According to recent studies, the retail experience between the ages of 16 and 24 is witnessing a rapid change.  As a small or large retailer, your single choice of adopting digital signage, especially with truDigital can launch your business as firmly as possible into a digital world that is continually evolving and increasing.

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NewYear

3 Digital Signage Resolutions for 2018

2018 Digital Signage Resolutions

It is a new year! It is a new beginning. Another time to stay fresh and keep the goals alive and intact. Robert H. Schuller says and I quote, “You will never win if you never begin.” You have done enough contemplating. Now is the time to launch the new year with digital signage. If you are yet to incorporate digital signage into your dealings, you are still living in the old days, but you can catch some breath as truDigital covers you.

1. Stay on point- Do not feel inferior