Digital Signage Blog
Let’s cut to the chase short and sweet. Digital signage has evolved. Period and end of sentence. It began as a means of advertising and then it took on the patina of providing a “wow factor” for the viewer and collecting impressions that could not be ignored. Yes, it is still all that but to an ever increasing extent, it has moved beyond those paradigms to so much more. Of course this begs the question of defining what “more” actually is. In this case “more” refers to more communication, more devices, more locations, more content, more calls to action, more responses, more ability to measure, more return on objectives, and finally, all of this information delivered to more targeted people who are then able to be more productive.
Results. Everybody wants them, but not everyone has the initiative to reach them. They dream big but can’t kick start themselves to work for them in the present. Putting in all that time and effort may seem impossible, but it’s actually easier than you realize. The key is to strengthen your work ethic, stay focused on why you started and simplify the steps you need to reach the goal.
Take working out: You want to see the effects right away, but over-exercising when your body isn’t used to it can result in cramps or injury. Not to mention, the experience could be enough to turn you off from working out altogether. Results take time; no one has ever shed 10 pounds from one run.
Believe me, creating well designed content takes practice. Most content creators learn the basics of how to use their digital media software, and stop their education there. I’m here to tell you that there is always room for improvement.
In the first blog of this series, “Design matters in digital signage,” I explained how design has a huge impact on attracting and retaining audiences. In this blog, let’s focus on what not to do when creating a design. Don’t worry, these mistakes are easy to remedy! Make these simple changes and not only will you see an increase in audience engagement but also notice your signage has become the go-to for organization communications.
Moving pictures have captivated audiences for more than a century. Animation and video bring a special level of entertainment that appeases all audience personas. Why? Watching a video requires minimal effort, and the information is easily absorbed and retained.
Video communications are a whopping 600-percent more effective than print and direct mail.¹ Viewers are accustomed to watching video through multiple mediums a day: TVs, computers, smartphones, mobile devices, etc. In fact, 60 percent of media viewers will watch a video before reading any text.¹
At a quick glance you might not think there are a lot of similarities between digital signage and social media, but guess again. Both digital signage and social media provide dynamic real-time information that can be seen on a variety of devices including mobile phones, tablets and screens. Have you ever wondered about combining the best of digital signage with the best of social media? It’s an idea that many businesses are considering, because it offers customer engagement, dynamic content and a new communication channel unlike any other.
When combining social media with digital signage there are some important points to keep in mind: